I plan on giving the ICO a try.
I look at it this way, everyone on earth that has a phone or laptop uses some type of internet package.
For example I have a 10GB package on my phone and share between 3 phones. We hardly use 3-4 GB of the 10GB (because we use WiFi as much as possible) and the remainder rolls over only for one month and drops off.
I would love to sell the extra GB that we don't use for tokens/cash.
It will make the phone companies compete with lower prices and better packages.