Community-driven Marketing:

What is community-driven Marketing? Certainly, we should have a clear concept about a community-driven marketing system, because the traditional marketing systems are not going to give us a successful result in terms of Hive Marketing. There has no alternative to Community-driven Marketing for Steem Marketing.

Community-driven marketing might sound like a new concept, but it’s really just about looking at the marketing you already do through a new lens. It is a collection of practices that includes: leveraging user-generated content; letting the community inform the development of new products or product iterations, and featuring real members of the community in your marketing and advertising.

This is the perfect definition of a Community-driven Market given by the Global Head of Social Marketing at Facebook Mr. Eric Toda.

Have always been brands talking at you & talking to you was the marketing system of our previous generation.

Mr. Eric Toda also observes that:

“We live in an era in which the social has enabled the consumer and the brand to have a two-way dialogue.”

In this case, what is the best solution for marketing any brands? Therefore, Community-driven marketing becomes the solution, because it can produce that Two-ways dialogue so that we can allow the community to carry our brand messages for us and also for our target-oriented new customers. A Community-driven marketing system allows us to invite our new customers to talk about our brand, allows customers to give us feedback good or bad whatever it is, allows conversation with customers for giving answers to their questions, and allows customers to advocate for us in various social platforms and in all public spaces.

The best experience of a Community-driven marketing system is If once they connected and feel respected that sense of community can be the backbone of the marketing of our brands.

The Process Of Running Community-driven Marketing:

"A Traditional brand just builds a transaction, but a modern brand builds a community of their consumers" (Eric Toda)

Marketing a brand is now easier than before, various trending social platforms become a blessing for doing digital marketing of a brand. The basic marketing of any brand on social platforms gradually helps to build a community with the brand owner, investors, distributor, consumers. The community on any social platforms finally runs the marketing of that brands. One very interesting thing about a brand community is that doing proper and effective marketing automatically becomes a major responsibility for each & every member of that community. When community member's become the best advocate for the brand then the brand gets proper development & modification, this community plays a vital role in the structural development of the brand. When the members of the community fully embrace the brand and what the brand stands for then the members of the community start adding new customers, investors as well as brand developers.

Brand Steem & Community-driven Marketing:

The Steem is a brand as a blockchain-based social media platform and as a cryptocurrency as well. Which one will be the brand for the Marketing driven community? As a Platform or as a Crypto? Is that a complicated one?

Let me explain it in my ways, being a social media platform the platform Steem is representing a great community itself. That means, Steem already doing community-driven marketing by its user into Hive blockchain. Each and every member of Steem Blockchain doing driven marketing on their personal social network, as a result, Steem is continuously onboarding a lot of new users. It's a chain process.

Considering Steem as a Blockchain platform If we want to do marketing of Steem by community-driven marketing system, we have to go through with the overall Steem technology. The overall development of Steem blockchain, the upcoming development of Steem Blockchain, every developed Dapps on Steem, upcoming Dapps on Steem, the specialty of Steem, differences with other platforms, and finally the power of Steem community will be our main marketing products for Steem Social Media Platforms. The Decentralized Social media Platforms is not only tools for marketing Steem, this is high time to go through with each and every product by community-driven marketing system.

The crypto Steem is a product of Steem Blockchain. Considering Steem as a crypto community-driven marketing can give us a massive fruitful result in near future. This is why we need, branding Steem as crypto can generate the value of Steem very rapidly, it can create the demand, when the demand will increase the value of Steem will increase automatically.

The marketing of Steem Blockchain technology and Steem crypto combinedly will give us the best results. We have a very plus point there we don't need to rebuild a community outside Steem blockchain for driven marketing. We already have a very active and enthusiastic community.

Community-driven Steem Marketing Via Twitter:

Why the #Twitter was chosen by @nathanmars from Steem, very simple to answer because the #Twitter already chosen for branding thousands of cryptocurrency by their communities. People who work for branding Steem on Twitter already build a very strong community outside the Steem but for the Steem. Maybe they work in Steem Blockchain or they don't work within Steem Blockchain but they all are working for the Steem.

To build relationships with new investors, developers, and content creators on Twitter the "Twitter Steem community" is playing a very important role. They are adding value to the Steem continuously.

Every member of the biggest Steem community is getting benefits for their activities inside the Steem blockchain, why they will waste their time outside the Steem Blockchain? Being decentralized, Steem already able to build a very active community on Twitter. The question is here, how long they will be active and how long they will try to add value for Steem?