What makes you stand out

What makes you stand out
That's the question I get sometimes. How do you get inspiration to create content?
My Answer;
Find your uniqueness, and always come from that angle. Share the experience on your journey.
Now, more than ever, people have a lot of option, alternatives to your content and service.
They may even be on your page checking out your product while they have tabs open with the URL of your competitors.
While sometimes they may just be looking for the person with the best price. Other times they are just looking for brands they can relate to.

As human we are always looking for ways to connect with other, communities we can belong to.
If you be a brand that always shoves products in people's face?
Not all the time, be fun, be human. Share the experience and behind the scenes.
Your journey is your content.
Targeting
I was scrolling through my feed on Facebook and saw a Facebook live session by one of the marketer here and I decided to hop on. I was looking for inspiration and needed where to chill for a while.
She made a lot of emphasis on the importance of targeting your audience. I enjoyed it until my crazy mind kicked in and the art below was born. Sometimes targeting can be crazy
Targeting in simple terms is, defining in clear terms the people you serve. It includes who you help, what you help them achieve and why your audience should choose to listen.

Which I believe is very important, because now it is easier to get tuned out. If your content doesn’t appeal to your audience.
Why your audience should listen to you is a product of 2 things, your uniqueness (what makes you different from the next guy saying the same thing) and the value you offer.
And you have to be very detailed about your targeting, it may change as you evolve in the marketplace. But it is a very important aspect of marketing.