Link Popularity

Link popularity refers to the number of backlinks (incoming links) that point to a given website. In contrast to domain popularity,  every backlink is counted separately. For example, in a blog about cars  there are 10 different entries that have links to the website of a car  dealer. In this case you would count a total of 10 backlinks. Link  popularity used to be an important figure for search engines. These days  many search engines have switched to focus on domain popularity, which  in addition to quantity provides information about the quality of the  backlinks. For this reason it is important to get as many high-quality  backlinks as possible, since everyone who clicks on a backlink will be  directed to your website.