ICT is used to transfer information to farmers regarding weather

Citing an example, Dr. Mehta says “If scientists are working on breeding different varieties of seeds, the organisation helps them by collecting information regarding the extent of adoption of these varieties, and the reasons for adoption and non-adoption of such varieties. The scientists can incorporate this information as feedback for their future work.”
Like all other sectors, the revolution in information and communication technology (ICT) has proved its significance in the agriculture sector too. The use of ICT in agriculture is not only important but is becoming indispensable. , prices, scientific production practices, resource conservation techniques, etc.
Many extension models have also come up using ICT methods, these are interactive methods using visual and hearing options whereby the farmers can actually show through cameras the problems on the field and the experts respond to the same within a stipulated time.
“ICT is an effective and a quick approach to gather data, whereby enumerators on the field can upload the data as soon as they have interacted with the farmers. This is critical in times of crisis,” adds Dr. Mehta.
Having access to price information from various nearby mandis, farmers will be in a better position to negotiate prices as they are well informed of the price situation. Upstream in the agriculture value chain, the food companies are using mobile apps to sell agricultural produce.

The biggest advantage of ICT is the reduction in transaction cost, sending out messages to a wide range of customers at a very low cost and in a very time effective manner.