Royal Business Named Game of Thrones

His name is Iron Throne-The Iron Throne. It looks gahar. He was made of a thousand enemy swords that were subjected to the hands of the king of Seven Kingdom. In the holder, the swords were bent and flat as welded. The backs are assembled spiky, showing the various forms of one-sticked swords. The chair was painted in thick metal color. Reportedly painted directly using hands, not machines. Height 7.2 feet. The width is 5.5 feet, and weighs 350 pounds or about 158 ​​kilograms.

Believe it or not, the big and heavy item is a souvenir. It is a replica of the Iron Throne that appears in the soap opera Game of Thrones, the production of the HBO television network. He was made to the original size, an iron throne designed by Ethan Allen for the soap opera that will enter the seventh season. The success of GoT makes HBO confident of making the giant souvenir, which may be considered silly for those who have never watched.

The price is also unsparing. HBO is priced at $ 30 thousand. That does not include the $ 1,800 packet and shipping cost.

The iron throne, which may be used as a watch chair, is not the only expensive and expensive souvenir of HBO. They also sell the GoT anti-blood watch for $ 10,500. Other souvenirs are in the form of a puncture of a conde, a replica of a harness, a weapon, and a trophy paw cup, a monopoly, a desk lamp, a poster, even wine and beer drunk in Westeros.

The courage of HBO to trade these goods is of course inseparable from the success of GoT which is adapted from the novel by George R.R. Martin's A Song of Ice and Fire. His first season earned an average of 2.5 million viewers. This number rises when the repeat requests are crowded after the season is over. The average audience increased to 9.3 million viewers.

This number continues up in every new season. The second season, the average audience reached 11.6 million. The third season was watched 14.2 million times, making GoT the second most watched HBO soap after The Sopranos. The fourth season, the audience skyrocketed to 18.6 million, defeating The Sopranos. The fifth season, up again 25 million. That number covers 40 percent of all HBO spectators. Not surprisingly, the richest television network in the United States was so devastating to GoT.

Looking at the beginning of the emergence of this soap opera, HBO does seem very confident with the production of a colossal story that is often criticized at the same time celebrated for vulgar, sexy, and sadistic spectacle. GoT pilot episodes are estimated to cost more than $ 10 million. In fact, the average cost of making the original events Netflix per episode only $ 3.8 million to $ 4.5 million. Meanwhile, the cost of making GoT per episode averaged $ 6 million. GoT became the event with the third most expensive cost of all time, according to Insider Business Times (IBT).

Now, seeing the progressive gains achieved from GoT, the producers of course no longer think about spending money for the benefit of production. Five actors are paid each of 2 million pounds per episode. But, the unique of this business called GoT is the fact that the soap opera did not receive advertising. Then where did the producers reap the benefits and willingly wasted their money on very high production costs?

Some of the production costs are paid by Northen Ireland Screen, a government agency charged with promoting film and television production in the region. During the first 4 seasons, the agency has contributed $ 15.3 million. And they profit up to $ 108 million, due to the GoT's influence on their tourism in the region.

In addition to benefiting from sponsorship and high audience numbers, GoT is also a gold mine for HBO for the sale of the Song of Ice and Fire series of books in each of its seasonings. HBO of course also reap the benefits of the sale of trinkets that have a price up to tens of thousands of dollars.

In Nielsen's report, continued series sales in Song of Ice and Fire are always uphill when the last episode of each season airs. That is, the curiosity of the audience in the next season affect the sales of books.

One of the HBO marketing techniques on GoT is to scoop up as many customers who are willing to subscribe online with them. And the market share that they lyrics not only in their own hometown, the United States, but the whole world. With these loyal customers, they are ready to face the huge production costs.
"Game of Thrones is a gold mine for HBO [...] The show has a gigantic rating and is a catalyst for sensational conversations on the internet, both of which mean money for HBO. Whoever sits on the Iron Throne in the story, Game of Thrones is the king on television, "

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