Big Data, Future Technology Trends
Big Data as a technological breakthrough that has recently started to get crowded, enables processing, storage, and data analysis in various forms or formats. In addition Big Data can be implemented to process large amount of data and rapid data increase in a relatively short time. The characteristics of Big Data itself are:
- The amount is very large (volume). Usually the total data is in size terabytes to the top.
- The growth of data is very fast (velocity) so that the data increases in quantities very much in a relatively short time.
- The form or format of the data is diverse (variety). The formats here can be data in relational database tables such as MySQL, plain text files, Excel files, or any form.
the benefits of Big Data, among others, to provide a picture of business process data more complete than ever. Because usually the data analyzed is structured data such as relational database data. Implementation of Big Data itself in business for example is in the utilization of data from social media like
twitter, facebook, and so then combined with data from the company itself. An example is to analyze the behavior of people in social media for the marketing of a product. So companies can do the right marketing strategy.
Because today, in marketing the product, especially in e-business based business needs to be made a new breakthrough. For the sake of achieving the right strategy so that it can reach a wider market, Big Data can be the solution.