They haven't brought anything to market. Steemit has not generated any true revenue. All funds have come from speculative bagholders who are watching their "investment" get crushed by the founders dumping their founder coins.

If their company were earning money for coin buyers you might have a point, but it is taking money from coin buyers with continuous dumping and no true value coming out of it yet. These are brutal dumps, not responsible selling to cover expenses and pay reasonable salaries. These are the kind of dumps designed to create a market panic or worse insider trading where they know bad news is around the corner.