How SMM can increase SEO

Today there is no doubt among marketers that SEO (Search Engine Optimization or search engine optimization) and social media (SMM Social Media Marketing) are two important components of any effective strategy of Internet marketing. After all, SEO is, perhaps, the basis of the tactics of Internet marketing, and social media is a place where every day is going our audience and communicates.
Let's see how these two methods of promotion are working together to achieve maximum results. Back in 2010 Google announced that now links posted on Facebook and Twitter will influence the ranking of a website. Then in 2014, a representative of Google, Matt Cutts, has published in his blog information about what Facebook and Twitter are perceived as normal page for the search, i.e. social media are not a direct ranking factor.
However, regardless of whether using search engine links from social networks as a ranking factor or not, when done right – social media can definitely increase the effectiveness of your search engine optimization, improve organic results of issuance, attract more targeted traffic. How? Below I've highlighted 3 factors, as well as some tips on how to make social media content for SEO.

1. Your efforts in social media can lead to quality back links
   The ranking algorithms of the sites are very complex and rely on many factors: content, keywords, tags, links, context, etc more than 100 parameters and each have their own weight. But despite such a complex system, quality links are still an important ranking factor for all search engines. Therefore, the purchase of reference weight is still widely used by marketers and social networks can be a great place to have quality links.
   The logic here is quite simple. The social media marketing is about using high quality content and interaction around it. The more high quality, interesting and helpful information, the more users will share it on their pages, the more links to your site and the easier it will be to find a link to your content.
2. Social networks increase the visibility of the content, which is the ultimate goal of SEO
   Social networks and blogs are separate from the main site, method of communication with your audience. One of the biggest advantages of social networking is reaching a large potential audience with the possibility of targeting. You can choose geographical location, age, gender and even the phone model of your target audience. For example, it is believed the owners of the latest models of iPhones more solvent and potential buyers.
3. Social networking will help to increase brand awareness, which can be tied to user searches
   Social networking is a space where your target audience is, where she can find you and interact with you. This will increase the audience and increase brand awareness. Evolving into social networking, you will become more recognizable in search results and your site will be more willing to choose. In addition, the fact that you created the brand in social networks means that you will have more branded organic search traffic to a website or other social pages.

And at the end a few simple tips.
To optimize your profiles and posts. Social networks are also search engines, make sure that your profiles and posts are also optimized for their search results.
Use the correct hashtags. In all social networks hashtags reflect what people are looking for and for search queries. Analyze hashtags for each platform. Make sure that you understand what hashtags really mean, and use them appropriately on each platform.
Optimize your content for social communication. Any content that you make for your website or blog should have an SEO component. This will help to create content that can be found in their own social networks.
References and links to other pages and users in your content is one of the best ways to strengthen the posts. Just use more stock and active participation, to have more opportunities to attract traffic and the emergence of backlinks.