What Branding is to Customers and Businesses
Brand is the key to marketing and sales for any business. Coca-Cola, Pepsi Cola, Nestle, Apple, Google and so on, branding is a company’s unique identity in a saturated market. It is needed to keep the customers keen and loyal to the business even when there are other competitions. Branding is about selling a particular business to the general public. Branding isn’t about logo or about painting, it is about feeling. A product is not a brand, neither is a logo a brand. The fact that people buy a product or often go after a logo doesn’t mean that that is the brand.
A brand is a sum of a lot of things, from advertisement, promises, and the result people gets from what a company brings to the table. It is about what customers feel about the product, the company and the services rendered. It is a kind of loyalty towards a company’s feeling, and satisfaction.
A brand is different thing for different customers, a company brand can be logo for a few people, and it could be taste for some, and feeling for others. Brand is now going to be regarded as a business reputation. What can be your business, business can be a product, service or a person and then the reputation of the business to customers which keeps them loyal to the business is the brand. Branding for business is beyond pitches, logos, advertisement, marketing and so on, it is the result gotten from everything a business does.
Hello @papa-mensa
Very good differentiation you have made on both terms, they are quite clear.
Although I particularly think they are related.
Sometimes what customers consider is basically the end product.
@tipu curate
Upvoted 👌 (Mana: 4/6) Passive income || Compare APR
Branding is really what a whole business entails, a properly branded business says a lot about the business development.
That is the truth
You are correct branding to customers is the result that they obtain from the product, if the product is not cool, then the fancy logo is not going to matter to customers.
Thanks for reading.
Hello friend good publication, I think you are right the brand is an essential part of any business. It is the image and what represents it to a great extent. Greetings!
Congratulations! Your post has been selected as a daily Steemit truffle! It is listed on rank 21 of all contributions awarded today. You can find the TOP DAILY TRUFFLE PICKS HERE.
I upvoted your contribution because to my mind your post is at least 1 SBD worth and should receive 84 votes. It's now up to the lovely Steemit community to make this come true.
I am
TrufflePig, an Artificial Intelligence Bot that helps minnows and content curators using Machine Learning. If you are curious how I select content, you can find an explanation here!Have a nice day and sincerely yours,
TrufflePigThe brand for a company has a lot of influence, since there are many people who get carried away by a brand regardless of the quality if not the brand, for the trade it is very profitable to work with a brand, and for people with a brand. They feel more confident to invest for their prestige than according to the client the brand gives them for the publicity it has. Thank you for sharing this material.