It's not ICO in the terms that ICO means in this industry. Not every distribution is called ICO. It wasn't a thing for normal currencies which were starting with miners.

In the other hand, do you really think Segwit would do any good to the bitcoin ecosystem? Bitcoin Cash made the move that was so much needed in the ecosystem buy was being blocked by special interests that want bitcoin to act like bankers money instead of the coin it meant to be.