Is it possible to track a user directly?

Yes And the most exciting thing is that service providers do not have to worry about technical issues such as cookies or browser fingerprints. When you visit a website, send the request directly to the website's server.The providers can know the name of your IP address, the location of the device, the device name, and the details of the requests in their server logs can be known. However, things like cookies, browser fingerprinting, give them more information about you.

How the whole process of web tracking is done; Image Source: Freecodecamp.org

Organizations do not care about how many users use their website. They basically see how users are interacting with their website, how long they are using, some pages, features, more time in the product, whether they are coming back after the first use, no matter how many times later;Even, what kind of keywords are being used in the search on the website, the companies keep an eye on them. Later, based on this information, changes in product, content, user interface, technology used.

The way to protect your privacy

As mentioned earlier, companies try to stay informed about user information in order to increase the quality of services, including content marketing, delivering the right product advertising to the consumers.Even by selling various information, including the likes and dislikes of the person, they do not even fall in earning huge amount of money. Apart from that, no user is aware of third-party web trackers, so they may become too risky to go to private information. And there is no scope to get rid of web tracking completely.But yes, through small steps, it is possible to protect your privacy from unauthorized web trackers with third-party cookies collectors, browser fingerprints.

If you are a Google Chrome or Mozilla user, you can use the Adblock Plus extension. It blocks websites that collect third-party cookies, such as banners, pop-up advertisements. Along with it, you can also find and block malware, tracking-scripts.

Ghostery- and quite popular for the above work. It basically works according to user's instructions. In other words, the extension will identify dangerous websites, add-ons in the initial stage. Then a website, a web-app will work, which will not do it based on the user's instruction.

Gostery's Lago; Image Source: ghostery

The Do Not Track extension also works very well Even if it works like Adblock Plus, GoStory, it will also prevent the third party from transmitting data with an app. That is to say, if you want to login through your Facebook, Google Plus, on any one website, or if you want to share something from a content media platform to any other social media platform, such as Facebook, Twitter, share button, then the extension will be blocked.
Google Inc's 'Incognito Mood' on Smartphone; Image Source: techhive.com

Google Chrome, Mozilla Firefox, is very popular, but many people use Internet Explorer, Microsoft Ez, Vivaldi, Opera, Safari, and Web browsers. Currently, internet browsing is also quite popular through smartphones. In this case, after every browsing session, it may be safe to log out of important websites, including social media.Moreover, browsing data, such as: browsing history, cookies, and stored memory stored in the cache memory can also be ensured.

Currently, almost every browser has 'Incognito Mood' or 'Browser in Private Mood'. This browser service prevents cookies from saving cookies, browsing data, and cache because of this service. So, avoiding the hassle of manually deleting any data manually. And connecting to the network is completely hidden to the identity of the Tor Browser!