Report as Steem Representative, 26.08.2024

Hello, dear readers!

A long time ago, in an unknown galaxy, one inhabitant of the planet named Oleh was exploring a new social network for him, Reddit, where he learned about Steemit. After that, he signed up for Steemit and started learning the platform. He read the section of the Newcomers Guide, but he was not entirely satisfied with it. He wanted more. His searches led to a Google search. And so, when he asked Google something about Steem, he got a search result with a dozen posts, in the titles of which it was always written: Steem is dead!

I remember that this information upset me at the time. I thought I had signed up to a project that was really dying. After that I came to know about Hive and signed up there as well. But still, Steem won due to the fact that here I had someone to communicate with and this communication was pleasant.

Why am I writing this? I gave you an example of a successful media campaign. At the time, those spreading the word about the death of Steem were clearly successful. As a result, Steem suffered significant reputational damage. Against the background of such reports, new talented authors were unlikely to choose Steemit, and investors were in a hurry to get rid of STEEM tokens.

Time has passed. I entered a few searches today that were related to Steem and Steemit. There was no mention of death in the search results. It would be illogical, because now it is obvious that Steem has withstood the blow, even though it was forced to its knees. However, I didn't see anything interesting in the search results, only the official Steem site and a few sites with the price of STEEM. It doesn't look like the Steem blockchain is a successful growing project. And then we wonder why it is so difficult for us to attract investors, professional writers, journalists, etc.

In my opinion, we lack a systematic effort to inform the general public about what is happening in Steem. Our attempts to distribute posts in X, create accounts on Instagram, Facebook, attract traffic with the help of Google Ads - this is all good and important. But this is not enough.

You won't find any Steem news on any major cryptocurrency site. Why? Because no journalist will dig through posts on Steemit to find out what's going on here. They are guided by press releases.

I believe that we really need systematic work with press releases. It would be great if there was one press release every month. What is there to talk about? The Teaching Teams appeared? It is worth writing a press release about it. The design of the steemit.com site changing? Another press release.

A similar initiative was already voiced by @pennsif, but today I want to talk objectively. I searched a little in this direction and found a service that allows you to publish a press release in dozens of publications. However, the eternal problem of resources arises. For example, I filtered publications by language (English) and topic (cryptocurrencies) and got the following prices:

I'm sorry, but the prices are in Ukrainian hryvnias, but I will convert them to dollars for you:

• Get your article on Coinmarketcap.com - 35 441 UAH = $858
• Add press release to Crypto Daily - 32 191 UAH = $779
• Get your article on Сrypto.news - 28 207 UAH = $683
• Add press release to The CoinTelegraph - 302 058 UAH = $7309
• Add press release to CoinDesk - 348 407 UAH = $8431

There are dozens of lesser-known mass media with lower prices.

I admit, I had intended to publish one article, but the prices really shocked me. Before the war, it would have been possible for me, but now, in the third year of a grueling war in my country, I have forgotten such words as salary and income 🙂.

However, for a project as big as Steem, press releases are necessary. But where to get the resources to publish them? A DAO could serve this purpose. We could schedule 12 press releases, one for each month. One would be good to publish in such a monster as CoinTelegraph or CoinDesk, and others in lesser known media. However, the barrier of more than 42 million SP eliminates the chances of obtaining funding for marketing needs. Unless several respected witnesses will be involved in this process.

Another problem: on whose behalf should such press releases be published? When news is published about TRON, we read that TRON FOUNDATION did this, TRON FOUNDATION did that, etc. It would be nice if Steemit, Inc. appeared in our press releases. I know the Steemit team prefers to stay in the shadows, but in press releases their involvement is necessary, for example they could approve the final edit of a press release or article.

While I was writing all this, my thoughts got confused and I forgot what I was supposed to write next 😄. In short, I would be interested to hear your thoughts on this matter.