What are the best ways to generate good business ideas?

in #business6 years ago (edited)

View this answer on Musing.io

Think out of your customers perspective, why do they have to pay you a lot of money? You know why some companies are successful and others aren't? They have a competitive advantage. That can be different things for example:

  • An important brand name. Coca cola is a good example.
  • Having a patent on an important invention. Often seen in Biotech, it's hard to develop new medicines (failure rates are high) but once it's approved you have a goldmine.
  • High cost to change. Oracle is a good example of this. Customers are used to the software and it's a lot of work to change everything to a competitors software program. The staff usually gets a special training to work with the software which has a unique interface.
  • Networkeffect. Facebook and Ebay are good examples of this. Most people use Facebook so it's a popular place to meet. Which is a self reinforcing effect. Same for ebay, it's the best way to buy and sell because all the action is taking place there. 
  • Distribution advantage. Having the most efficiënt distribution can sometimes mean being a winner.
  • Costs advantage. When you can produce the cheapest you can out price your competitors. 
  • Scale advantage. Because you are bigger than your competitors it's easier to organise things. You can command more discounts from your suppliers because you're very important to them.
  • First mover advantage. When you are the first one to do something it's hard for a competitor because they need to move faster than you to make up the difference in market share. And you already have the knowledge and resources.



Sort:  

This book may give you some new ideas:
https://amzn.to/2E61Fj2

Coin Marketplace

STEEM 0.20
TRX 0.15
JST 0.029
BTC 63396.80
ETH 2615.51
USDT 1.00
SBD 2.86