[PData ICO] - Fuel Companies with Personal Data.

MARKET PENETRATION

Source

For the selling of product or service in a market successfully and to obtain a high share of it, the production companies throughout the world rely on the personal data of citizens of the world.To improve sales, productivity, profits they try to produce goods that are relevant and competitive in the long run. The products have to be unique and it should fulfill the desire of the customers, but do we know how these companies come up with products we actually think of having or desire to have? It is the personal data, Our feedback that is transferred to the companies through various sources and parties. The data which has our ideas and desires is known as personal data.The parties which forward the content without the consent of people are called data brokers. The companies are able to penetrate the market with products desired by us which surprises us but little do we know it is us who provide the companies the information needed to fuel the product desired.

PERSONAL DATA

Source

Personal data can be defined as the information related to an individual which lays the basis for identification.This data includes name, marital status, email ID's etc of an individual. There is currently a large scale exploitation of personal information by the companies as they collect , disclose, trade and even utilize this information for their use to produce various competitive products in the market. The data usually includes characteristics, behaviour of millions of people which is monitored by companies on regular basis.In other words personal data of a person is stolen by the third parties and transferred to companies.These systems are non transparent, biased, unfair and unaccountable.

THIRD PARTIES

Source

Third parties or the data brokers are the parties which are responsible for stealing and transferring of personal data. The data provided by them is then analysed by the companies to produce various products. However the companies cannot rely on the data brokers forever as the people are more aware now and are learning to keep their data safe and secure. There is a need of a system which can provide valid data from consumers to companies and can give extensive power to consumers to decide whether to share their personal data or not. Opiria can be a breakthrough in this and can provide a platform for bridging the gap between the customers and the companies.

OPIRIA IS THE SOLUTION

Source

Not many would have thought about bringing the companies and customers in direct contact by giving a safe passage to personal data of customers. Blockchain has already resulted in innovative platforms and the Opiria aims to bring a system which works on Ethereum blockchain to keep the system transparent and accountable. Opiria system has come up with PData tokens which are used by the companies to get the personal data of customers and the customers will also be paid in the form of tokens to allow access to their personal data. In addition to this the system believes in keeping the customer in state of power as he decides whether or not the data should be accessed. Customers can come up with their honest ideas, feedbacks and submit it to the companies directly. Opiria can result in bringing an end to unethical data manipulation and the stealing of digital data by the data brokers.The data will be correct and will fulfill the desires of the customers completely.

Opiria is a great concept and they still need our momentary support in fulfilling their goals and making them possible.The PData tokens will be available till July 14th ,2018. Lets raise funds for this project.

Here are some links

Website
Whitepaper
Twitter
Facebook
Telegram
Bitcointalk ANN
Bitcointalk Bounty