Campaign as politic communication
Campaign as social control stategy to explore psicology and behaviour for constituent to elect political party by the message also their activity.
For other cast, campaign was society devolepment activity to educate and build their behaviour as political participant. 
there are several concept in social market :
- The marketing philosophy
- Communication effect
- Information system and feedback speed
- Interesting and mass communication interesting
- Utilization of commercial resources
- Understanding the competitation
- Expectation of success
"Someone's to influence someone else's beliefes or behaviour, using communication appeals "