A Google program can make you believe you talking to a human

As AI becomes more sophisticated and better at mimicking humans, should they be required to disclose that they are machines?

What if someone using it as an assistant might get hung up on simply because the service is a machine, whereas someone using it as a marketing tool might crowd out any practical use where every time "this is Google assistant" is used elicits a negative response. Having the machine state its purpose is far more useful: if it wants to sell me something, I hang up; if it wants to make an appointment on behalf of someone (stated in the call) then I make an appointment for them.

Very curious to know what you all think!

In the Google Duplex demos, there's no indication the humans on the other end of the line are aware they're speaking to automations. While the examples Google showed are innocuous, you can easily see how human-imitating AI systems could be abused and misused.

Other than legally mandated self-disclosure, what are other ways we could capture the upside of conversational AI while mitigating potential avenues of abuse?

Read the article I'm talking about here: https://www.washingtonpost.com/news/the-switch/wp/2018/05/08/a-google-program-can-pass-as-a-human-on-the-phone-should-it-be-required-to-tell-people-its-a-machine/?noredirect=on&utm_term=.caf36d2ffeab