WhatsApp or Instagram?

The most profitable investment on Facebook
WhatsApp or Instagram?

In 2014, when Facebook bought WhatsApp for $ 1,900 billion, many responded with a lot of enthusiasm. A year later, a lot of the negative reaction was transformed. But some people have a little suspicious mind. Many examples of Instagram and said that Facebook bought 1 percent of WhatsApp at 1 percent, but Facebook's income from Instagram was more than whatsapp.

that's true. It seems to be seen in an apparent sight. But Facebook plans for WhatsApp is long-term At least there is a hint that the former software engineer of the company, Jeremy Arnold,

Facebook acquires Instagram for quite cheap compared to WhatsApp In 2012, 'just' $ 100 million dollars. Now comes the $ 100 million dollar net revenue from the app. Daily active users reached 3 to 50 crores. In all, there was a great investment for Facebook.

On the other hand, WhatsApp is running much like Facebook's early days. The focus is more on their development and expansion than focusing on income. Since the acquisition, monthly active users have more than doubled. Most of these users are in the emerging market of information technology. Such as South Asia. WhatsApp has the opportunity to provide instant messaging services in these areas as well as many other types of services.

Let's clear it a bit more. WhatsApp's biggest two competitors 'Line' and 'WeChat' earn $ 7 and 9 per year respectively, against each user. At the same rate, WhatsApp could earn between $ 900 million and $ 1 billion in a year. But the big two competing ads have shown that ads will never show in WhatsApp. However? Mobile payment!

Wechat's big identity in China is one of the most reliable trading apps in the country. The work done by Bikini online is through Chinese WeChat. In 2016, there was a transaction of $ 2 billion through WeChat alone. The number of days to be doubled so many days

In comparison to China, if South Asia or India is taken into account, yet no single mobile transaction processing app in this region could dominate the app. There is still a lot of cash transactions in this region. WhatsApp is dominated by this region again. So, if the most popular payment app or e-commerce platform appears in the South Asian market, WhatsApp is not only for Facebook but also for the most profitable acquisition of history.