The On.Live Platform: ICO Breakdown
On.Live is one of the most daring ICO innovators out there; the company is looking to fuse with a single platform online consultations and content broadcasting using the decentralized features of Blockchain technology. Their intention is to establish a direct P2P connection between content creators and the users looking for the knowledge they can offer. The ONL Tokens are handling the financial transactions inside the ecosystem. The digital currency has been designed to cover the fees for digital content and the transcoding services available on the platform. It’s being built as an ERC20 token in the Ethereum blockchain network, and it can be traded freely using any exchange service.
The details of the ONL utility token
The ONL utility token is not only the means to get the access to the high-quality content created on the platform, but it’s also meant to finance the operation and to advance in further development inside the On.Live ecosystem. The ONL will have a maximum supply of 111 million units. 12 million tokens will be offered in the Pre-ICO sell planned for January of 2018, and it will last until February of the same year. The initial investors will have a benefit of 30% discount. The main ICO sale will star in March of 2018. 61 million units of ONL will be offered in this sale with different stages of benefits according to the time of the investment. The sale will end in May of 2018 when all tokens sold will be transferred to investors.
The goals of On.Live and the token allocation
On.Live has lofty goals to achieve, so they have set their hard capo at 14,000 ETH at the pre-ICO sale to consider it successful and at 100,000 ETH for the main sale. As always all the unsold token s will be disposed of and burnt by the developing team, so there will be no reissuing of it. The token allocation so far is being distributed as it follows: 55% will be offered on the public sale, 11% will be sold in the Pre ICO event. Another 11% will be safeguarded on ONL wallets. 11% will be kept by the founding team. 6% will be destined for bounty marketing, 5% will be used for advertising, and 1% will be allocated for legal insurance.
The distribution of earnings for the ONL token and their long-term plan
The proceeds of the ONL ICO sell are a different history. Since the platform success depends entirely on the users that sign up to it, the company has a plan to scale development of their features in markets that prove to be reliable. Marketing metrics such as Monthly Recurring Revenue (MRR) and Cost of Customer Acquisition (CCA) will offer a better insight of the markets where ongoing development is needed. The financing for this expansion starts by allocating 8% of the budget to marketing team along 19% for ads creation and an additional 9% for backup costs. A loyalty program will be designed using 11% of the earnings. The costs of the support team will take 6%, the developing team will take the biggest cut at 31%, and administrative costs will take the remaining 13% all of this will be completely auditable of course.
To learn more about the plan of On.Live to offer specialized content you can check https://on.live/ and get the complete rundown of their plan to offer everyone a chance to earn money doing what they do best in their area of expertise and check also: Telegram, ANN Thread, BOUNTY Thread
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