How To (Not) Do Proper Marketing!
So you finally came up with your brilliant marketing strategy, spent weeks strategizing and thinking about what the customer might want, you deploy it and bang! It falls right on its nose. What went wrong? Time to get back to the drawing board and avoid the following issues:
Identifying your actual audience
“Who am I trying to sell to?” should be one of the most critical questions that you need to ask yourself when creating a proper marketing campaign. By failing to answer this question your marketing campaign is set for a crash course.
Not enough research and development
Developing a proper marketing campaign requires a high dose of creativity that’s able to translate into creative concepts and assets. Not doing enough research, however, usually results in campaigns that lack imagination. Learning more about your consumer’s behavior and the way they perceive your product are crucial points for your success.
Sending the Wrong Message
At its core, the marketing field is highly dependent on the audience perception and reaction to your product. The marketing idea can be highly creative, but if it does not strike a chord with your core audience, your marketing efforts will run fast out of steam. The message should be clear and concise, speaking directly to your customer’s interests.
There’s always a better way to do marketing. Professional companies that specialize in marketing campaigns manage to do it, regardless of the product they are selling. With the help of blockchain technology, however, quality marketing is going to open up to the masses!
Gaining Marketing Momentum with the Momentum token!
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Based on the already popular automated marketing platform, Mobile Bridge the first decentralized marketing platform of its kind was created! Users of the platform will be able to develop customized cryptocurrencies based on the Momentum token for a variety of marketing campaigns. Simply put, consumers will be directly rewarded with a store of value token for engaging with your marketing efforts while driving overall brand awareness at the same time. Speaking long term, consumers will be most likely inclined to favor commercial efforts than directly reward them.
The created cryptocurrencies are an actual store of value that can be exchanged for any fiat currencies unlike the current loyalty points and programs that are quickly forgotten and by some studies, lock up at least 100 billion USD. By unlocking these finances, real actionable marketing can be created with the Momentum token. The MobileBridge Momentum Platform allows companies to directly identify their most influential customers and directly reward them to scale the business further.
The total number of Momentum tokens is 1 billion with 50% put up for sale during the public auctions that are planned to start on the 26th of April 2018. The sale campaign will last for one month or up until the hard cap of 42 million EUR is reached. The current token price is set at roughly 0.12 USD. Want to find out more about the future of marketing?