The Panettone

Is an Italian type of sweet bread loaf originally from Milan, usually prepared and enjoyed for Christmas and New Year in Western, Southern Europe and Southeastern as well as in Latin America, the Horn of Africa, and to a lesser extent in former French, Spanish and Portuguese colonies.

It has a cupola shape, which extends from a cylindrical base and is usually about 12–15 cm high for a panettone weighing 1 kg. Other bases may be used, such as an octagon, or a frustum with a star section shape more common to pandoro.

It is made during a long process that involves curing the dough, which is acidic, similar to sourdough. The proofing process alone takes several days, giving the cake its distinctive fluffy characteristics. It contains candied orange, citron, and lemon zest, as well as raisins, which are added dry and not soaked. Many other variations are available such as plain or with chocolate. It is served in wedge shapes, vertically cut, accompanied with sweet hot beverages or a sweet wine, such as Asti or Moscato d'Asti.

In some regions of Italy, it is served with crema di mascarpone, a cream made from mascarpone, eggs, sometimes dried or candied fruits, and typically a sweet liqueur such as amaretto; if mascarpone cheese is unavailable, zabaione is sometimes used as a substitute.

Efforts are under way to obtain Protected Designation of Origin and Denominazione di origine controllata status for this product, but, as of late 2008, this had not occurred. Italian Agriculture Minister Paolo De Castro was looking at ways to protect genuine Italian cakes from growing competition in Latin America and whether action could be taken at the World Trade Organization.

History

In the early 20th century, two enterprising Milanese bakers began to produce panettone in large quantities in the rest of Italy. In 1919, Angelo Motta started producing his eponymous brand of cakes. It was also Motta who revolutionised the traditional panettone by giving it its tall domed shape by making the dough rise three times, for almost 20 hours, before cooking, giving it its now-familiar light texture. The recipe was adapted shortly after by another baker, Gioacchino Alemagna, around 1925, who also gave his name to a popular brand that still exists today.

The stiff competition between the two that then ensued led to industrial production of the cake. Nestlé took over the brands together in the late 1990s, but Bauli, an Italian bakery company based in Verona, has acquired Motta and Alemagna from Nestlé.

As a result of this fierce competition, by the end of World War II panettone was cheap enough for anyone and soon became the country's leading Christmas sweet.

Lombard immigrants to Argentina and Brazil also brought their love of panettone, and panettone is enjoyed for Christmas with hot cocoa or liquor during the holiday season, which became a mainstream tradition in those countries. In some places, it replaces the King cake.

Italian food manufacturing companies and bakeries produce 117 million panettone and pandoro cakes every Christmas worth 579 million euros.There is an event in Milan since 2013 that awards the Best Traditional Panettone of Italy. In 2016 the prize was awarded to Giuseppe Zippo, from Salento.

Panettone is also very popular in Australia owing to the large number of Italian immigrants, and in some places, supermarkets make large displays of panettone near the front of the shop. Some non-Italians may use it as an alternative to the somewhat stodgier Christmas Cake.