The Lisk Relaunch

lisk-official (49)in #blockchain • 7 years ago

The evening of February 20 is quickly approaching and our team can hardly wait. We are working very hard — days, nights and weekends — to give you the best possible experience on the night of our relaunch.

A great deal of time and strategic thinking went into the rebrand of Lisk. We worked with outside firms to help us in the process; we held multiple feedback sessions with focus groups to understand which approaches work and which do not. You will see the fruits of our labor on February 20.

The Lisk Relaunch will bring in an audience of over 500 people, comprised of community members, journalists, and other blockchain pioneers. We expect to have thousands of viewers tuning into the livestream of the event on the official Lisk YouTube channel. Six cameras will be used to livestream the event. In contrast to the Lisk Meetup in November, the keynote will be embedded into the livestream to ensure that every detail from the evening will not be missed by anyone watching it over YouTube.

There will be an array of presentations — individual keynotes, videos and a panel discussion focusing on development — all with the support of a state-of-the-art 4K projector and 15 sqm screen.

Lisk co-founder Max will speak about Lisk’s vision for the future — what we want to achieve in 2018 as well as over the next several years. He will discuss our hiring strategy going forward and which parts of the team we plan to grow. Max will also provide a business update and review the current financial state of the Lisk Foundation.

Along with Rlevance, our brand consulting agency, we will present Lisk’s brand strategy. Our mission statement is an embodiment of the philosophy behind our company. Rlevance will give a presentation detailing how we came to establish the new Lisk brand and how we will go forward in implementing this new identity. The new Lisk logo is one of the most significant visual components of this new identity.

In addition, we will present Lisk’s new design, UI and UX strategy. We will reveal the new website, as well as the new Lisk App, which includes functionalities of our wallet and the explorer. Design agency Taikonauten delivered a vastly improved website and laid the foundation for the blockchain application platform we envision.

Although this marks an important moment for Lisk, we will not stop striving to build the best possible product in the blockchain industry. This is why we are rapidly building a new internal design/UX team to increase speed and efficiency in our design process and execution.

The Lisk Academy will also debut on this evening. We have been hard at work on this project for several months. An educational one-stop shop, it will provide you with all you need to understand the various aspects of blockchain technology and its real life applications. Lisk is all about enabling people and accelerating the adoption of blockchain. We believe it starts with educating people about this groundbreaking technology of the future.

Although the evening will be focused on the new Lisk brand, we will take the opportunity to elaborate on product development. Many things are about to happen since we are nearing the release of Core 1.0, the most important release since the very beginning of Lisk. Our whole team is working tirelessly and this is not going unnoticed on GitHub. For that reason, members of our development team will partake in a comprehensive panel discussion, elaborating on a diverse range of development topics. They will also provide an update on the progress thus far and discuss various implications for the future.

It will be a remarkable evening for Lisk and its community. We look forward to sharing this special occasion with all of you.

-The Lisk Team

P.S. Check out https://lisk.io/relaunch for further information on the venue location and transportation options. And don’t forget to use hashtag #LiskRelaunch on social media!