Blockchain, innovation built on trust

The internet is an unbalanced place. It is built on an asymmetric model where corporations hold the power over the consumer when in reality it is the user who holds all the cards. Today’s digital economy is run by commerce, service revenues, and especially advertising. Online ads are cultivated by consumer information or better yet, unethically collected data that fails to create actually targeted ads. This is because providers aggregate all kinds of information, resulting in consumer annoyance when faced by these bothersome ads.

The problem is that a person is not just the sum of a few clicks here and there. Just like in the real world, consumers are a collection of different types of personas. Think about it this way, it is unlikely that you are the same person throughout all social media platforms. On Facebook, a more casual persona may be adapted to connect with family and friends, while on LinkedIn a more professional approach may be utilized. This results in halfway user profiles where data collectors can only hope to target the person that they think is being represented.

Online data sharing is asymmetrical consumers create daily information that is needed for an enriched advertising experience, but they are left out of the monetization process. Undermining user power and trust.

Blockchain as a trust tool

When hearing blockchain, many instantly think about Bitcoin. It is to no surprise since it was its primary application. But beyond digital currency, this digital ledger has the ability to surpass the online trust problem that we are facing today. Transactions on the blockchain are more trustworthy and have less risk, due to immutable records. Once something has been recorded it cannot be undone, this ultimately takes the edge off of having to give your complete trust to someone.

Blockchain gives power to the user, allowing them to create digital property without having to worry about an outside institution. With this technology, consumers can be at the center of their personal data. They can decide who to transact and what information to provide.

A browser that favors the user, not the corporation

Giants like Google and Facebook, make money by selling your private data to advertisers and publishers. User data is a multi-billion dollar industry built on your harvested data and gives you nothing in return. This market is said to amass 200 billion dollars by 2020. While many consumers have found various ways to resist data harvesting - deleting cookies and using ad blockers - these actions can ultimately have adverse effects. Since cookies are used to authenticate and store website information, they are necessary for an enriched digital experienced. And while ad blockers may make your browser experience less annoying it starves internet publishers by killing their ad revenue, resulting in paywalls.

Liberty AIM, founded by Christopher Johnston back in 2012 was an idea ahead of its time. Our goal? To put consumers at the heart of the internet through user privacy, participation, and control. The Liberty Browser is currently an app in beta mode with 50,000 registered users and over 500,000 downloads.

The Liberty browser is innovation built on trust, returning the power of personal data to the ones that create it, you. AIM builds trust by defending consumer data while growing their economy. Through the use of the Liberty Browser, users will have the option to anonymously share their data with advertisers and in return are paid by tokens. These AIM tokens can be used to buy items and are vital for advertisers to access the anonymous data. If the user wants to stop providing their information, they can simply ‘opt-out’ anytime they want.

The internet is unbalanced, AIM is working towards a democratized internet that is in favor of the user while also providing for the publishers and the advertisers. AIM an internet that works for everyone.

Visit the Liberty AIM website to learn how YOU can reclaim your digital sovereignty.
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