the ephemeral stories of Instagram and WhatsApp duplicate Snapchat

A year after displaying ephemeral messages on Instagram and eight months of doing the same on WhatsApp, Facebook can boast of having won the brawl for this option that popularized the Snapchat application at the time. In total, the Stories and Status add about 300 million daily active users, twice the amount of the yellow ghost application, which has 173 million daily active users.

The data presented by the North American multinational on the occasion of the economic results of the last quarter reflect the impact of this function that allows to share images and messages temporarily up to 24 hours. A feature that the social network wanted to implement after observing the resounding success of Snapchat.

Its growth has been exponential. It has not stopped. Even so, both services have not worked in the same way. The Instagram version, which launched Stories in August last year, approached 250 million users earlier this summer. Demonstrating, with this, that the public of the well-known network of photography, which currently has 500 million users, was ideal for this type of messages with an expiration date.