The three pillars which can save the cryptocurrency market.

Despite the decline of the cryptocurrency market, the long-awaited participation of institutional investors in transactions with digital assets is not far off. Such well-known companies as Coinbase, Nasdaq and Bakkt have already entered the mainstream, it remains only to wait until the entire digital asset market does it.

Coinbase

Recent news indicates that despite the bearish trend in the market, the company continues to hire new staff at an accelerated pace. Perhaps the company's executives are planning to launch a large-scale project and want to be sure of a sufficient amount of labor. For the last 6 months the firm has hired 250 employees - now they work in the company's offices in Chicago, Tokyo, Dublin and Portugal.

Rumor has it that the company is planning a joint launch of bitcoin ETF with financial giant wall Street Blackrock. Recently, The coinbase exchange has added many cryptocurrencies to its lists, including XLM, ZEC, BAT, ZRX and ADA.

Nasdaq

According to the information, Nasdaq plans to open a cryptocurrency platform in the near future. This firm is one of the largest wall Street trading firms and given the popularity of bitcoin, it is no wonder that it wants to try its hand at cryptocurrency trading.

The first step of Nadaq will be the creation of an analytical cryptocurrency product this November. This is a standard principle of trading companies - first they release tools to track the most popular cryptocurrencies on the market, and then conduct a full-scale launch of the platform.

Bakkt

Bakkt, which is supported by the owners of the new York stock exchange, will open this November. Bakkt will promote bitcoin and other cryptocurrencies. Even before the official opening of Twitter, the company has gained 30,000 subscribers from around the world, who Express great support for this project.

The company's CEO, Kelly Loffler, has repeatedly stated that she is looking forward to the onset of autumn and that she is fully ready to work.

In conclusion: cryptocurrency markets are currently in decline and, apparently, the situation may become even worse before it gets better. However, there is hope that bitcoin and other cryptocurrencies will gain even more popularity among investors with the help of Coinbase, Nasdaq and Bakkt platforms.