Is Ezoc Better Than Adsense?

justyy (81)in #blog • last year (edited)

I have used Ezoic in 2014 but forgot the details. And recently I have been contacted by Ezoic team to give it another try.

Hey really great to see that you're consistently generating 100k+ monthly visits. This shows that consistently creating content that is ranking well.
I noticed that you previously signed up with our platform, Ezoic back in (2014) but never got fully started. Curious to know why you never moved forward as I really think we can bring a lot of value in terms of promoting your site's growth in all bases - more so than AdSense.

What would it take for you to finally trial this on helloacm?

I understand that this tech may not be for everyone - but I can only imagine the opportunity cost and the money you're possibly leaving on the table by not at least exploring our tech.

I'll leave you with this though: the average website saw 90,091 more visitors + $1723 more visitors by adopting our tech and not showing every visitor the same thing.

Ezoic was still in its very early stages in 2014 so admittedly, I'm not surprised that the increases weren't very big at the time.

We've since made huge leaps with our tech and pretty confident we'd provide a huge uplift for you if you combine AdSense alongside our tech.

To your success,

They claimed that somebody switched from Adsense and saw an ePMV (earnings per 1000 visitors) increase of 185% from $700 a day to over $2k a day!

3 months = 3X earnings + continued growth.
[caption id="attachment_152517" align="alignnone" width="1047"] Ezoic Earning Example[/caption]

New ad placements or sizes on the site can be tested to ensure revenue is maximized.

The system is A/B testing millions of different combinations in real-time to each individual user and optimizing for the highest revenue per session while improving the user experience at the same time.

Here at Ezoic, they claimed that they developed a technology that incorporates machine learning into the site's ad placement, sizes, density, and frequency. So, each user will get a custom ad experience tailored to their preferences. This increases ad revenue (typical uplift is 50-200%) while significantly improving user engagement.

It is not a trivial task to switch from Adsense to Ezoic, any past expericnes? please share below, thanks!

Ways to Integrate Ezoic (Installation)

There are three ways: via Wordpress Plugin, CloudFlare or Nameservers.

To step Ezoic using CloudFlare, you would need to obtain an API token so that Ezoic would change the DNS/Zone/Page Rules/SSL on your behalf.

To steup Ezoic using Nameservers, you would need to change your nameservers to point to Ezoic.

To setup Ezoic using Wordpress, simply install and activate the Ezoic plugin for wordpress.

With WordPress integration - since Ezoic is not serving the site server side, the machine learning's capabilities aren't as accurate and the revenue won't be the same. You also won't get access to all of the Ezoic tools that they provide.

You will still get ads with Wordpress integration and it would still provide you with better earnings than AdSense but performance wise - it won't give you the full Ezoic benefits.

With Cloudflare integration - no code changes are needed. Ezoic is able to create an optimisation layer on top of your original site and Ezoic will be able to decided which placements/sizes are the best for revenue and UX. Ezoic has an ad inserter plug-in on WordPress that allows you to dynamically insert testing locations on the site.