The Rebranding & Repackaging Concept; Talking A Look From The Nigerian Market Perspective.

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The market is all for reinventing, rebranding and repackaging because this shows the ability of a manufacturing company to come up with diverse creative concept to change the face, the theme and the value of a product that's peculiar to a particular brand. Production, marketing, advertising and public relations is all about creativity and while a product itself might be quality enough to sell itself it's imperative to understand that any new product in the market is sometimes received with a little of hesitancy until proven to be good for consumption or usage. Not every potential customer or buyer will taste or usage a product to affirm it's qualitativeness sometimes consumers wait for advertising to tell them it they would consume a product or not. So most times a brand puts in a lot of resources to push a particular product of theirs, why is this?

This is because consumers loves creative concepts, the market is filled with a lot of goods and services that offers the same need and provide the same kind of satisfaction but then not all of these product that shows sameness will sell at the same level. In Nigeria, the soft drink La Casera was the biggest thing in 2003 till 2012 or so but they went under and this saw Biggie a rival soft drink brand take over the market and dominated, producing all sort of variant drinks rather than just sticking with the original apple flavored drink with La Casera was producing. But then La Casera came back rebranded and better and well in a new plastic bottle. See there was two reasons why I decided to keep buying La Casera again and this was because they were creative in their rebranding attempts and the content too never failed to retain quality.

We live in a world where advertising and public relations will make people buy a product more than the content of the product itself. It's a digital age and this is aiding the concept of marketing and giving people more job to do when it comes to making choices. Indomie is the leading brand when it comes to instant noodles and why is this? The major target audience is kids and young children and they have a creative tendency to always produce the most amazing packaging ever when they're introducing any type of variant in the market. The haven't been displaced even when other brands like Honeywell and Golden Penny tried, they were just too do diversified into different products to actually compete on any level with indomie. The aesthetics of the indomie packaging is always second to none and over the years they've cemented their position as kings of content and packaging

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I can not stress the importance of packaging and rebranding enough. First of all, it helps a company out of a decline or saturation stage. It's like appealing to the market in a quite different way. Many at times people needs to be reminded that a products still exists. If it's through rebranding, the intention of the advertising manager might be to increase the quantity of a product for even a more reduced fee. It might be on a *"buy one get one free"*, it might even be giving people opportunities to win these products by playing games related to a product conceptualisation. This is totally going to remind people about the existence of a product and how newer and better it has actually become.

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Lipton, TomTom is a brand that I'm actually always impressed with. Their rebranding and repackaging model has been brilliant. Pepsi and maybe Milo hasn't totally been different and this is because they've already established themselves. We're heading into an era where big brands might be knocked off the market if they don't actually do promotional advertising to remind people that some certain products in their brand still exists. The ability for a brand company to come up with creative ideas to sell is what makes a product and it's brand to sell even more especially in a Nigerian market. We cannot overemphasize this. Advertising and marketing is a big deal and the most creative concept eventually wins the heart of potential customers and previous consumers.