Promoting digiKam on Facebook
Repository
https://github.com/KDE/digikam
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
As an advocate for open-source applications, I would love to see its widespread use in line with the goal of @utopian-io.
These days we almost cannot do without pictures. Pictures have become a part of our lives especially on social media and it can be a difficult task keeping track of them all. digiKam is an exciting application that we can use to edit and manage our photos. It can manage photo libraries of more than 100,000 images.
Campaign Strategy
When it comes to computer use and application, Africa is the continent with the least penetration. For that reason, I choose Sierra Leone as the country to promote digiKam to. It is a country that has emerged from a civil war 16 years ago and it is a ripe market for open-source applications. Open-source applications are free to use.
Bidding strategy: I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks. I bid at $0.07 per click and the ad ran for 3 days from 1st September to 4th September. My total budget was $15
- Interest: photography, picture editor and social media (I choose this because some individuals who use social media would likely need a photo management software due to volume of pictures on phones and camera) and
- Job Title: Photographer
- Potential Reach: 190,000
- Language: English
- Age: 13 - 60
Campaign Content
Screenshots of ad placement
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 10,793 |
| Link clicks | 235 |
| Spend | $14.10 |
| CPC | $0.06 |
| CTR | 2.17% |
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=14oQOfIsQTOiGEaE0uo6oONSFmdZVitof
VIDEO EVIDENCE
For the most part, this was a good campaign. The copy was a definite improvement over past campaigns, and the campaign achieved its stated goals.
As for the targeting, it isn't bad, but I think it needed to be more refined. Specifically, I think it could benefit from specifically targeting desktop users. As you can see in this link, Sierra Leone is a country where mobile use is predominant over desktops, and this app is specifically for the desktop. In a country where mobile is so prevalent, people may well assume an ad such as this will lead them to a mobile app. I fear many people who clicked the ad bounced right off after seeing that DigiKam won't work on their device.
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Thank you for your review, @didic!
So far this week you've reviewed 22 contributions. Keep up the good work!
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