Branding a Podcast for Lifetime Growth, Flexibility and Consistency on Anchor.fm
How do you pick a name for your podcast or change the name if you have already got one? I do all my branding as Jerry Banfield.
Branding a Podcast for Lifetime Growth, Flexibility and Consistency on Anchor.fm
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I've chosen to call my podcast "The Jerry Banfield Show" because if I just put Jerry Banfield, that's a little bit confusing, and when I put "The Jerry Banfield Show," then it makes sense.
If you choose some other name for it, there can be some benefits to that, but there is a big downside. More than likely, whatever you are doing now, in a year, or two, or three, or maybe even a few months, you won't want to do it anymore.
For example, if you pick hair styling as your topic and you do something like "The Hair Styling Show," what if you don't want to talk about hair styling six months from now?
It might be hard to imagine that you would ever lose your passion for whatever it is you are doing today. What I've learned in seven and a half years of having a business online is, I brand everything "Jerry Banfield" because then no matter what I do, I can continue under that and it gives me consistency among all the different platforms.
You go to Facebook, it is Jerry Banfield.
YouTube, Jerry Banfield.
Twitter, Jerry Banfield.
Twitch, Jerry Banfield.
Website, Jerry Banfield.
Podcast, "The Jerry Banfield Show."
That gives me the ability to just do everything Jerry Banfield.
Read more on my website at https://jerrybanfield.com/branding-podcast-lifetime/
Love,
Jerry Banfield
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