I am not sure whether it is something you are born with, something you are taught and then embrace or a bit of both, but it never ceases to amaze me how many people lack it – especially in the work place.

I am referring to taking pride in your endeavors.

I am the sort of person that will always go above and beyond. Half measures do not occupy any space on any page in my book. You know the whole “Do it properly or not at all” philosophy. Well that is me and I find it immensely frustrating having to deal with people who simply couldn’t give enough of a rats arse to do same.

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Referring to the workplace, many people tell me that the reason I act and feel differently is because I am the boss and therefore hold a higher level of passion and interest in what I do than that of those who fall under the umbrella of employee

I have one word to say in response to that – RUBBISH!

I might have been a business owner for the better part of 17 years, but I wasn’t always… and I worked for several employers, most of which paid me really badly too – but that never prevented me from always delivering my absolute best in everything I did for their clients and business alike.

I think it is just about holding a certain level of pride in what you do and in turn for yourself as an individual.

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For me, this approach filters down into absolutely every aspect of my life. Now granted I am somewhat OCD and am certain that this facet of my character contributes to a portion of the general outcome of “me” but it is by no means its entirety.

Whilst I generally avoid getting involved in too much graphic design or desktop publishing work anymore as I focus more on managing my business now (17 years of design was enough lol), the little bit that I do get stuck into, still retains the same level of quality that I have always delivered - and it just amazes me how NOT delivering 110% just simply doesn’t seem to bother other people.

To clarify – I am referring to things like attention to detail - Basic setup errors etc. Is it that they don’t see the rubbish they are putting out? Do they just not care?

It is almost as if they will throw something together, zoot it off to the client and then voila – they are done! As an example, we are waiting to put an order of customised card decks into production – not a complicated job – not in design or setup, but I have had to send this job back to the clients designer over 5 times now in the last 24 hours because of errors that they simply could not be arsed to correct.

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No seriously, I mean what the hell!

Are they just lazy?

Well they aren’t very smart at being lazy I will say that much, because if doing as little work as possible was their objective, then they clearly didn’t do the math on how the variables add up when comparing the route of doing something correctly the first time round VS having to ping pong it back and forth a million times over… DOH!

This lack of general enthusiasm and basic work pride is prevalent in industries all over, but the reality is that it stems from the individuals themselves and until they change that attitude within themselves, nothing else will change.

Well that is my opinion anyway.

Don’t underestimate the importance of commitment.

Until next time...

Much Love from Cape Town, South Africa xxx

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