What Could Make Cryptocurrencies Go Mainstream?

Cryptocurrencies as Rewards?
In an opinion piece for Coin Desk, Rich Svinkin of Jaywalk.me shares his views about how cryptocurrencies can generate increased interest among a wider population base. As CEO of Jaywalk.me, Svinkin is involved in a startup which aims to increase physical activity among customers using brick-and-mortar retail reward systems.

Svinkin sees ICOs as a "great engine of growth" for the cryptocurrency world, but he believes that they have so far failed in bringing about widespread adoption of cryptocurrency by the larger masses. Svinkin draws a parallel between cryptocurrencies and computers, saying the early days of computers saw users limited to those who had a deep understanding of the complicated coding which powers the machines. It was only when that coding was hidden behind a simple user interface that computers became widely popular. Then, users could begin to learn about the underlying workings. They did so, however, only after learning to use the basic interface.