BATs — Micropayments, Advertising Models, and Content Monetisation
Micropayments for content monetisation as well as those built into Web 3.0 to replace advertising, is what really intrigued me about the capabilities of cryptocurrencies in the first place. I'd been researching what others were saying about micropayments built into browsers in order to pay the publisher of the page for the view when I came across the Brave Browser, although the token aspect of it was still in the works, they promised to natively block ads and trackers as a feature of the browser itself. You can try the browser here
The idea that we could do away with annoying popup ads became a reality when popup blockers were developed not long after the popups themselves arrived. Now we have little trackers following us around everywhere we go online, displaying ads based on our viewing habits. Then came the tracker disablers like Privacy Badger, and the other ad blockers like uBlock Origin.
It's almost like we don't want to be advertised to. Not all the time, anyway.
Is there a better way?
One team suggests that they have found a solution, and the solution is a BAT.
Not that kind of bat…
Basic Attention Token, or BAT, is a token created by the team of Brave browser. At the head of this team is Brendan Eich, the creator of JavaScript and Co-Founder of Mozilla.
The company's co-founder is Brian Bondy, who worked on Firefox and Khan Academy. The company's employees include Marshall Rose, a network protocol engineer, and Yan Zhu, who worked on SecureDrop and Tor.
(wikipedia)
Brave aims to transform the online ad ecosystem with micropayments and a new revenue-sharing solution to give users and publishers a better deal, where fast, safe browsing is the path to a brighter future for the open web.
(Source)
The Crowd Sale for Basic Attention Tokens raised something like $35,000,000 USD within about 30 seconds! I was not one of those but I picked some up after the sale at a price around 15 cents each and have been buying a bit here and there since then.
We’ve been told that "Digital Advertising is broken", and that Basic Attention Tokens “aim to disrupt that broken system.”
Basic Attention Tokens may be the way forward, or maybe they won’t.
I’ll definitely be watching this space to see what happens.
Don’t take financial advice from some guy on the net. I’m not recommending that you purchase these tokens, you need to really look into it for yourself. I have a significant (to me) investment in BATs.
The irony of placing this banner inside of this post is not lost on me ;)
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Yes, an interesting project
I was not aware of the Brave browser, thanks for pointing me in the right direction
Yes, we had several discussions on BAT at our BTC meet, all involved delved in after we dissected what we believe to be a long hold. Thank you for posting and revealing your studies to the community, great work!
ICOs are popping up like mushrooms after a rain... but BAT is interesting!
Interesting. Let me ask you this..I mean I could see BAT even going as high as $1. DO you think maybe that it having too many coins circulating would be a factor in regards to it's value....Based on my trend...coins that usually have more than a billion dollars never surface out of that $1, i.e, RIpple, XEM, Siacoin...
I'm not sure if it will ever go above $1, but it's possible. Same thing with IOTA, there's just so many of them.
Hmmm...bases on this whol crypto sector being new. How do you feel using the amount of coins circulating in rleation to other coins of the same nature...when compared to their number of coins circulating, market cap, and price per coin...using this as a means to kind of gauge how well a coin can do...or how much potential is has to go up. There's definitely a trend there that I notice.
Great post , I've got me some BATs in my wallet. Could get big for advertising in the future
Yeah, I am betting on it — we'll see!. Am also interested to see if IOTA will achieve in that direction as well.
I really like this. I read a history of computing, starting with Ada Lovelace and Babbage, and when the author got to the internet there was mention about a proposal early on for the same type of micropayments we're talking about now. Think about how much different things would have been.
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