U.S. battery pack unit sales more than double since the launch of Pokemon Go

Just the other day, we showed you an infographic that contained interesting stats related to Pokemon Go.  Among them was one that many players of the game are painfully aware  of: 30 minutes of playing Pokemon Go will eat 20% of your battery life  on an Apple iPhone. Judging by the latest two week numbers released by  The NPD Group’s Weekly Retail Tracking Service, it appears that players  in the U.S. have found an easy solution to the battery issue. They buy a  battery pack.

This battery pack used by a Pokemon Go player will recharge his iPhone 6s multiple times

Containing a battery and a couple of ports, these packs can contain enough fresh juice to recharge an Apple iPhone 6s  up to five times. The knock against them is that most are bulky and  heavy. Still, U.S. unit sales of such devices has surged by 101% on a  year-over-year basis during the period from July 10 through July 23. For  the 12 months ended in June, before the launch of Pokemon Go, unit  sales of battery packs were up 35% over last year's numbers.
 

Sales of the accessory had been slowing. Over the six week period  prior to the launch of Pokemon Go, unit sales in the states were up only  4% on an annual basis. In the two weeks since the launch, 1.2 million  battery pack units have been rung up by retailers. Which reminds us, if  you wanna catch 'em all, you need enough battery life on your phone to  do so.

"Pokémon  Go is the summer’s hottest game partly because it utilizes features  like location, motion sensors and augmented reality in your smartphone-  however, these features consume more of the phone’s battery life. As a  way to compensate for the extra battery usage, consumers are buying  portable power packs so they can continue to play, uninterrupted."-Ben  Arnold, executive director, industry analyst for consumer technology,  The NPD Group. “As a way to compensate for the extra battery usage,  consumers are buying portable power packs so they can continue to play,  uninterrupted.”

source: NPD via AndroidAuthority

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