Spider-Man Surprises Unsuspecting Starbucks Customers

Meeting Spider-Man would be extremely exciting, but you probably wouldn't expect him to just be at your local Starbucks, picking up some coffee on his way to a meeting with The Avengers. He's supposed to catch you as you fly through the air after an attack from the Green Goblin. Then you're already screaming, unlike all these people who were calmly waiting for a caffeinated beverage before their friendly neighborhood Spider-Man dropped out of the ceiling.

Mashable interviewed Silcox and the ad group that came up with the idea—they had to find a Starbucks with high ceilings so they could build a false one for Silcox to crouch in, then tie him up in a harness to await his targets. It's actually kind of nerve-wracking to watch. While some people are thrilled to meet a Marvel super hero, enough people screamed that I was a little afraid Spider-Man would get a cup of hot coffee in the face.