How Companies Sell Us The Dream!
The age of selling features has gone, and companies now are selling you emotions and a lifestyle.
So, if they're trying to sell you a car, they won't tell you its features, but they would rather say that owning this car means luxury or gives you comfort, and that's how they sell you something they don't have.
It's exactly like how chocolate advertisements try to sell you "happiness"
What recently triggered this case is the private universities that try to sell you all of your dreams as a package; they talk as if they can "sell" you a well-paved future!
They promise that just by being there, you'll get a job right after you graduate, develop all the skills needed, make friends, stay entertained all the time by all the facilities they have, and so on.
The solid truth is, we all know that isn't true, as the responsibility lies on us whenever we are to work on making our tomorrow better; no one can do this for us except us!
Every time you see an advertisement, ask yourself; what exactly are they trying to sell me?
This is a critical question because they might be trying to sell you something that isn't even found!
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