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Before we get into the weeds of Hush, it’s important for you to understand this very important but often overlooked concept: metadata.

Metadata is a valuable digital footprint and data stash we generate from our daily digital activity.

Companies are building billion dollar empires on, wait for it…our personal data. We don’t even need to do anything to create this data or value (other than live life as usual). Despite seeming unimportant, this information is highly sought after by corporations and other eager entities who are willing to pay top dollar for it.

But, why do they want this information? Because it’s a veritable treasure trove of our thoughts, feelings and most importantly, behaviors. Think about how useful knowing your spending habits would be for a seller to your market demographic. From that information, companies can target us with products, services and other forms of advertising and agenda driven communications to their heart’s’ content.

Hush aims to provide protection by anonymizing this metadata at a protocol level ultimately protecting even the most novice user with this built-in privacy backbone.