I bring to you the best product, ever - Longevity pills.

Client: I will like to have a form of insurance against death. My exposure to critical events is high, I will need an extra hedge to death risks.
Consultant: I have exactly what you need. It is the longevity pill, it will alert you prior to fatal events so you can make informed choices.

A typical conversation in the longevity consultant’s office.

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I prefer to offer this form of insurance to the traditional life insurance companies;

• When the client dies no one to claim damages for the failure of the pill.
• When the client lives, albeit pure chance, he gives the credit to the consultant. The consultant also get a lot of referrals from the client.

It is Win-Win for the consultant. This job seems to be a highly secure job: Zero Risk. A dead client will not claim damages and a living client sings your praises as well as make referrals.
There is an elaborate scientific claim behind this scenario- “It-will-get-worse-before-it-gets-better fallacy”.

A classic scenario of this exists in troubled companies.

The Chief Executive Officer is confronted by a curious case: Sales are down, product visibility and adoption is daily receding on the street. In the midst of his frustration, he hires a consultant. For a huge consultancy fee, he or she analyzes the dire situation of the company and makes his presentation. Your employees are not motivated, and your public relation and communication is weak. I can fix it (then he throws in the caveat) but not overnight.

The CEO fell for this and hires the consultant. If the company predicament continues to worsen, the prediction – but not overnight – is confirmed. If the situation improves and the company starts to experience surge in sales and market share, the client is excited, and the consultant can emphasis his (her) prowess. Either way he wins.

However, this might fail if your clients’ identity is open to the wider public. They can track your clients’ survival rate and make counter campaigns when the drugs repeated fail.
Solution – make your clients identity extremely private. You can even notify the client that the potency of the drugs reduce with the number of third parties that have the knowledge of them taking your pills.

Welcome to the business of the future – Longevity pills production.