Importance of Location: Case on LCCX

hatu (76)in #ethereum • 7 years ago

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The Importance of Location

In the crypto market, many projects are launched on a daily basis and this has led to a meteor of ICOs. There is often a huge focus on what is the underlying product that a team is offering or aiming to develop, and many strategic factors are often over-looked. Location is an extremely important factor as it often offers unique advantages that may not be attainable elsewhere.

In London

London Crypto Currency Exchange, as the name clearly hints, is based in London. LCCX offers a customer-centric crypto exchange (click for more details) with a heavy focus on security, and a part of that security is the fact that the project is based in London.

London is easily recognizable as one of the major financial hubs of the world. As crypto are starting to gain steam and are getting the attention necessary to catapult them into financial market spotlights, an exchange based in London has many advantages.

London has offices for almost every bank in the world, and it certainly has the offices for every major bank in the world. A crypto exchange aiming to develop crypto-fiat pairing needs extensive interactions with banks, preferably established, major global banks. This allows the exchange to not only achieve its goals, but builds credibility. By being present in London, LCCX has the advantage of being able to easily interact with the world’s major banks. This is a factor unavailable to the vast portion of the world’s existing crypto exchanges.

Additionally, LCCX aims to offer insurance for the crypto on its exchange. This is a revolutionary concept which is also made easy to achieve by the fact that London is the hub of many major global insurance companies as-well.

Close to Target Market

Due to SEC restrictions on many actions Americans can have with crypto, this market has had a major portion of its adoption, utility, and participation in Europe. The existing major exchanges offering large crypto menus are based in East Asia. Binance, KuCoin, Bitfinex, and HitBTC are all Asian exchanges, and these account for the vast portion of the crypto market by volume.

LCCX is bringing an exchange closer to the European market. By being present in London, LCCX is not only surrounded by major financial institutions, but is present in the heart of one of the most prominent European cities, which conveniently also has a strong history of leading the financial markets. LCCX could become the preferred exchange for the European market.

Large Talent Pool

Start-ups need to swiftly maintain the growth of their infrastructure and operations to sustain the competitive edges they offer. London is home to one of the largest pools of talent aimed at the financial markets.

LCCX, which is an exchange, will need to attract talent to its team. And by being in a city with such a dense focus on finance, LCCX will have an easy time developing and growing its already talented team.

The London Crypto Currency Exchange shows the important of location in the development of a company. This factor is often overlooked in the crypto market, but should be given strong consideration.