The Century of the Self - Part 1 - Happiness Machines

The Century of Self
by Adam Curtis

The Rise of the All-Consuming Self and the Influence of the Freud Dynasty -
from Sigmund to Matthew.

A documentary about the rise of psychoanalysis as a powerful means of persuasion for both governments and corporations.

Part 1 - Happiness Machines

The first episode of the series introduces us to Edward Bernays, Sigmund Freud's American nephew, and his groundbreaking ideas on population control.