SWIPE... MONETIZING MOBILE ENGAGEMENT DATA THROUGH BLOCKCHAIN

in #blockchain6 years ago

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The world is a global village today. With the technology getting to a really impressive level, and mass adoption of groundbreaking innovations, you'd agree that this true,

Businesses are one of the key drivers of the whole human race. There's a continued increase in the rate of businesses globally. This is because business fuels the human society.

Today, for businesses to thrive and reach their global aims, they need data.

But what is data in the first Place? According to the English dictionary "Data are the quantities, characters, or symbols on which operations are performed by a computer, which may be stored and transmitted in the form of electrical signals and recorded on magnetic, optical, or mechanical recording media"
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Now, "Business data refers to the information about people, places, things, business rules, and events in relation to operating a business"

In the business world today, Data is the key fuel that grows a business as it helps the businesses to figure out the preferences and choices of customers or clients. This is very important to keep a business floating.

Why do businesses need data?

Today, through the use of modern algorithms, businesses have the liberty of arranging in various orders, their customers according to their ages, likes, locations, preferences, etc. This is key for a targeted marketing approach.

Again, according to customer characters and behaviours, using the key priories as a tool, businesses can get a suggestion of the kind of products or services that would be needed by a particular group of persons at a particular time.

Data provides businesses with valuable information at hands, these can be used to improve quality of products and also create a clear path for direction for the business further development.

Through data, businesses get feedbacks of their products or services. Gaining knowledge of some customers behaviour through their feedback will create an avenue to maximise the use of engagements, and so on.

Now, these are some of the reasons why businesses use data, but there lies a bigger challenge that has faced the way data is gathered and used.

Normally, businesses buy customer data from third-party sources, a lot of times, this has ended up to be stolen data or data that are shared without the owner's consent. This leaves it to be some very poorly assembled data which doesn't convert for the businesses, and more importantly, no rewards for the owners of these data.

This has created a major issue in the industry, both for the businesses and the owners of data, only the selling companies get to benefit from this... This is grossly unfair.

But this is why SWIPE is here now.

SWIPE Network is a blockchain decentralised mobile engagement data platform that creates an avenue for the monitoring of data.

Developers will create a marketing tool through the use of these data. The App users will get a reward for creating and contributing data to the platform without the fear of having their privacy compromised. Again, the developers can create a great increase in the usage of their app and data retention through the SDK process.

With the platform, users can be sure of a reliable data management system employed through the use of the blockchain through smart contracts technology. This means that users still have full control of their information and any they'd like to share.
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With the blockchain fully integrated into the platform, the platform will ensure full transparent operations and data usage. Thereby eliminating the issue of stolen data been sold without the owner's consent.

The major idea of the project is to create a system where developers and private companies and individuals can share and provide reliable real-life data that can be full maximised for commercial use. Each sector getting rewarded for every role they play to keep valuable data and the ecosystem running.

KEY FEATURES OF THE PLATFORM
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SWIPE SDK: This is a mobile application tool that will make the collection of data very simple and easy. The SDK distributes heterogeneous information into different categories so that data-buying companies or businesses can instantly implement them for their marketing purposes. This allows for the creation of a single market for each available information.

Privacy & Data Sharing Protocol: This is for the terms of use of data received from users. Information provided by users are stored in encrypted decentralized servers that makes it safe from unauthorised access to them. Users can easily choose the data they want to share and also edit or change their privacy settings at any time they want.

Swipe Decentralized Data Marketplace: Swipe also is a marketplace for data. This platform makes it easy for someone to sell a valuable and reliable data. The end users can buy them for their various purposes.

SWIPE will solve the major issue of the traditional centralized data processing models. Also providing some much-needed transparency, privacy, security, reward, and proper monetization of data.

SWIPE TOKEN

As a full blockchain platform, SWIPE comes with its own currency to further secure the platform. Each user and developer will have a wallet application where all payment, rewards and earnings will be kept. Tokens can easily be sent out and received from different users. Tokens are also tradable and easily convertible to other cryptocurrencies.

This article is just a brief about this project. It does not cover all the benefits and features of this platform. More information can be seen through the use of the following links.

Website: https://swipecrypto.com/

Whitepaper: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.1.pdf

Twitter: https://www.twitter.com/swipecrypto

Telegram: https://t.me/swipecrypto/

Medium: https://medium.com/swipecrypto

Github: https://www.github.com/swipecrypto

Reddit: https://www.reddit.com/r/swipecrypto/

Written by Goodnuel

Bitcointalk username: Goodnuel

Bitcointalk profile URL: https://bitcointalk.org/index.php?action=profile;u=1304832;sa=summary

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