Gold Jewelry 101
All gold jewelry is not created equal.
For decades jewelry companies in the United States have sold diluted gold jewelry to maximum profits. Today in 2019 this is standard practice and jewelry consumers are so used to it most don’t think twice of paying an 80% premium on non pure gold jewelry.
In the Eastern part of the world gold jewelry is viewed quite differently and seen as a store of generational wealth to be passed down throughout generations.
Places like China and India the focus is on high karatage, non diluted gold jewelry thats value is not destoyed by unreasonable high premiums.
We are talking about a $3 trillion stock of high karat jewelry owned by almost 2 billion people.
There is an acute difference between the quality of gold jewelry sold in terms of purity:
Because of the focus on profit maximization the jewelry industry has systematically normalized the selling of 14 karat gold jewelry at such high premiums you have virtually no chance of ever getting your money back in a resale scenario.
In stark contrast, when you are dealing with pure gold, you are able to capture the upside in precious metals appreciate when that can and will occur overtime.
Take a look at the difference in colors in gold purity.
On the left side is a 14 karat gold ring. On the right side is a 24 karat gold chain and ring:
When compared side by side it is visually obvious which is more pure.
The problem is that until just recently there were zero 24 karat gold jewelry companies in the US.
Now there is 1.
Mene is the only jewelry company in the US that only sell 24 karat jewelry. The premium for this pure jewelry is transparently disclosed at roughly 20% and the remaining cost is the market value of the metal at the time.
Mene automatically tracks the value of your 24k jewelry within your dashboard from purchase date so you can monitor its value in real time and always sell back to Mene if you wish.
The next time you see ‘gold’ jewelry being sold in the US...
You will know better!
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Investor Presentation: https://mene.com/investors/docs/Investor_Presentation.pdf
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Jewelry Worth It’s Weight in Gold:
Menē crafts 24 karat gold and platinum investment jewelry™ that is transparently sold by gram weight. By combining innovative technology with timeless design, Menē restores the ancient tradition of jewelry as a store of enduring value.
I am on a personal mission to spread the word about Goldmoney and Menē through any means necessary. Goldmoney\Mene allows individuals to empower themselves by protecting their savings by owning small or large amounts gold previously inaccessible to regular people like you and me.
The above references an opinion and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
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