Why Filipinos Spend So Much To Get The Starbucks Planner That They’ll Never Use Anyway?

2017 is coming to an end and it has been a yearly tradition in Starbucks where they provide their loyal customers with inspiration and bigger expectations for the coming year through their planners.

But why do Why Pinoys Spend So Much To Get The Starbucks Planner That They’ll Never Use Anyway?

How much does it cost to get the Starbucks Planner? According to my Math, it would cost you around 3000php.
This is possible if you have the promo card with a complimentary sticker; activated a new Starbucks card and was able to receive free P300 load; and then bought only the smallest sizes of the cheapest acceptable beverages.

“Why spend thousands of pesos for a planner, when you can get one for less than a hundred in a bookstore. You
might even receive one as a gift from your company.”
“Instead of buying expensive coffee, just invest the money. It’s the smarter thing to do. Starbucks is overpriced and not even that good.”
These financial advice all have good intentions, but unfortunately, they’re not effective.
And guess what happened…
Each year, more and more Filipinos are going to Starbucks during Christmas to avail of the planner, which they’ll never even use.
How do I know this? Because I’m one of them.
Starbucks doesn’t just sell coffee
If you think that the main product of Starbucks is coffee, then you’re wrong.
Like most cafes, Starbucks is more than just a coffee shop, it is primarily an “experience-provider” – these are exact words from Starbucks CEO Howard Schultz.
Most people don’t go to coffee shops like Starbucks to drink coffee.
The socially-conscious, go there “to be seen”, to experience being important. Online workers and freelancers go there to work, to experience a change from their home office environment.
Friends go there to meet and hang out, to experience the joy of conversation in a cozy venue. Introverts go there to read and watch people, to experience being alone without actually being alone.
Different people go to Starbucks (and other coffee shops) for many reasons, and most of the time, it’s not because of the coffee.
For me, Starbucks has been my venue for blogging, reading and meeting friends – and the reason why I’m there at least 4 times a week. ❤️