3 Reasons you should signup your business on "Google My Business"
Introduction
Technology tools have helped lots of startups and existing businesses to automate tasks, create awareness and connect with customers. There are many digital tools that help with business planing and execution. Google has provided some of the tools and platforms to power business aplications. From onine forms to spreadsheets, Google tools for business ensures that startups and exiting businesses have the right facilities needed to run business activities. While Google has many tools and platforms for business, there is one that is useful and relatively unknown by many business owners. this tool is called Google My Business.
What is Google My Business
You are already aware that Google remains the number one search engine, cataloguing billions of websites each day. Google My Business is a tool that enhances how google list your business in its search results. Google My Business was specifically designed to help promote local businesses and make it easy for people searching for a local business, product or service to easily find them. When you create a business profile with Google My Business, you fill in all your business details including the type of products and services you offer and contacts. This information will enable Google to feature your business higher up the list and make them more visible to people searching for local businesses.
So with this little explaination, there are many benefits of using Google My Business. Here are just 3 of them.
3 Reasons to use Google My Business
1. Local Business Map: When people search for your business in Google, Google shows them a map with a detailed description of how to locate your business. It helps a lot that new clients or customers are able to easily track your nearest office location or shop from their homes. Businesses that are not listed on Google My business miss this crucial feature and they are not listed on Maps for local businesses.
I have a client local business called Abia boutique. Its a small business that sells unisex cloths. Because I have registered them on Google My Business, they appear on a map, with detailed directions when people search for them on Google. They can even get phone numbers and other contacts of the business. Abia boutique does not have a website, but because they are listed and have a verified address with Google My Business, they appear on Google search results page with detailed business information.
2. Business analytics: Google My Business is not all about making your local business appear on a search engine. There are really powerful tools that will enable you to understand how your business is doing. There is a feature in Google my Business called Insights. Under this tab, you are able to get vital data concerning potential clients behavior. For example, you can see how many people viewed your business profile and product catalog. You are also able to see the demographics of your audience and its make-up. You will also see the rate at which visitors engage with your published content such as images and videos. These bits of information will help you understand customer behavior and channel your marketing to where it will yield positive results.
3. Customer Review: With Google My Business, customers can let others know what they think about your business by leaving reviews. Every business owner understand the power of reviews - especially positive. When you receive good or excellent rating from your customers, it helps to enhance its visibility on search engines. The more people leave positive results, the higher your business appears on search engine results.
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Conclusion
Google My Business is a powerful tool to help your business on marketing. It greatly enhances your business visibility on local searches and gives you tools to understand customer engagement with your business online. This tool is great especially for businesses that do not own a website. Even businesses with a website will far better on search Engines if they are listed on Google My Business. So if you have a startup or an already existing business, go ahead and sign up on Google My Business here - https://www.google.com/business/
Excellent information friend @focusnow I liked it very much, the truth as I don't have my own business for now I don't know much about those applications, but it's always good to be informed maybe in the future it will be very useful. I think it is a very complete application that allows entrepreneurs to go further in terms of information about their company.
Hello @focusnow
Another very important tool that you share, I can certainly say that most people were unaware of the existence of this. I particularly had no idea.
Very good information, that's why it's so good to read the publications they do in PH, you learn about everything.
Thank you for sharing it.
there is a utility for this tool that I like very much and is that with it you can locate the ATMs of bitcoins, if you are in a city that you do not know where to change your bitcoins google with its map comes to the rescue and gives you the exact location
@tipu curate
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I see the opportunity that google present to local businesses. It is for them to be aware of this opportunity.
Surely a great tool when small and medium businesses are struggling to survive.
This will be a great opportunity for many business to make their marketing more effectively. Looking at it. Many will appreciate it due to the effective exposure it will also create for their business
This is so great, see how much the internet is of a great advantage but that it only if we know how to use it properly and thanks a lot for sharing such a useful information.