Fox Entertainment, NFT 프로젝트에 1억달러 투자

Fox Entertainment는 NFT(Non-Fungible Token) 프로젝트에 1억달러를 투자하고 있다고 밝혔습니다.

"블록체인에서 완전히 큐레이트된 최초의 애니메이션 시리즈"를 현실로 만드는데 사용될 것입니다. Fox의 초기 계획은 지난달 회사가 광고주에게 "선행" 발표하는 동안 공개되었습니다.

스튜디오의 초기 NFT는 "Rick and Morty" 제작자 Dan Harmon의 " Krapopolis " 라는 쇼에 의해 주도될 예정입니다. 이 NFT 프로젝트는 이더리움을 기반으로 진행될 것으로 전해졌습니다.

Fox Entertainment is putting $100 million behind its non-fungible token (NFT) project, the company said Tuesday.
Revealing details of the project for the first time, the funds will go toward making “the first-ever animated series curated entirely on the blockchain” a reality. Fox’s initial plans were made public last month during the company’s “upfront” presentation to advertisers.
The studio’s NFT play will initially be driven by a show called “Krapopolis” from “Rick and Morty” creator Dan Harmon. With $100 million behind the project, it’s now one of the more ambitious mainstream forays by a mainstream brand into NFT experimentation.
Fox said Tuesday that “Krapopolis” will feature blockchain-related content “from character development right up through premiere night in 2022.” A spokesperson told CoinDesk the project will be based on Ethereum.

Reference
Coindesk, Fox TV Puts $100M Behind Its NFT-Driven Blockchain Experiment