Hate in 2018 Very Fashion!

Bianco Footwear, a humanoid robot in its new advertising campaign, describes the main trend of 2018 as "hate" and gives important messages about the polarization in the world.

Humanoid robots are on the rise, 10 tricks on 10 fingers, they do a lot of work, they are developed day by day to benefit people's lives. Moreover, the gaze of life is often positive, away from depression, optimistic. However, the world is not so much pink yet these days; We are going through conflict, fighting, polarization. Hate, yeah, maybe this is the most used word of the last days. The Danish shoe brand Bianco Footwear also focuses on the "hate" of today's word with its artificial intelligence robot, Mary.

The campaign "Hate is so 2018" is being launched by the advertising agency & Co NoA to promote the brand's Spring-Summer collection. The campaign is a humanoid robot that knows everything, announced by the brand name Mary in the commercial; examines the internet, looks at what people are saying and explains the trend of 2018: Hate. This word can match 100% of everything we say. We make comments, different people, different bodies, different foods, different sexes ... In short, it is possible to hate everything. A label that can be attached to any type of content independent of the subject and which we unfortunately paste.

One of the Biggest Questions in the World
Video, broccoli pineapple pizza, after all the hateful aesthetic surgery in bad weather, and then hate this video, hate Bianco also ends. Of course, the things that the video gives with hate messages are actually deeply related. There are many important issues that are engaging in the global agenda such as global warming, immigration, war, gay rights, Trump and the discourse on women. A strong opposition is created by the "hate" of the reaction that people hear about everything.

Although Bianco Footwear does not seem to have a connection with a shoe brand, Bianco Footwear says it does not prevent them from telling them that they want to tell their lives that they are selling shoes. Explaining that they have an idea, a position other than fashion, the brand says that they want to start a dialogue on this issue by addressing one of the biggest problems of the world, hatred.

Campaign; video, as well as social media platforms such as Facebook, Instagram are supported. The videotaped images of the hate messages, while the other campaigns of the campaign are covered, the brand's new collection is also being promoted.