TL;DR 5 Sentence Summary - Twitter Fails to Grow Its Audience, Again
Twitter Inc. failed to attract more monthly users in the second quarter, spooking investors looking for evidence that the company is on a sustainable long-term growth path.
With a goal of reaching profitability, Twitter began investing heavily in video, aiming to draw a more mainstream set of users and premium advertising deals.
Though its monthly audience failed to grow, Twitter said there's room for optimism because 12 percent more users are visiting the site on a daily basis than in the same quarter last year.
Chief Financial Officer Anthony Noto said Twitter doesn't know why U.S. monthly active users slipped.
Twitter reported a net loss of $116.5 million, or 16 cents a share.
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I remember there was buzz for a Twitter open-sourced clone called Mastodon. Apparently the Twitter users were fed-up with all of the new changes and wanted something more true to what Twitter used to be.
Here's an opportunity for Zappl to heed to the complaints and roll out their platform hot and heavy!
I created my first Twitter account back in 2014 only because I had recently published an ebook, so felt obliged to establish my Social Media presence (without getting involved with Fakebook).
I see nothing in Twitter to get excited about. I have gotten very little worth out of Twitter in over 3 years of usage. I suspect a mild form of mental illness drives most users to the Twitter platform.
If you are a news reporter out on the road, with an Internet connected phone, then I can see Twitter offering some useful functionality. But for someone accessing it from a fixed place and a desktop computer, then Twitter becomes just another chapter in America's illusory and childlike influence over an unsuspecting world.
Let's all own up. Twitter is basically a complete waste of time. We all have far better things to do with our lives than to shout into a huge cave 5 times per day hoping there are millions of busy little ants (people) somewhere down there happy to listen.
I stayed away from Twitter for a long time until I realized the power it had for up to the second breaking news. That's Twitter's strength, however, the past few updates where Twitter took away the sequential timeline and introduced their algorithm on what they think is more important for me to know completely killed that aspect for me.
I still use it for news as it's still somewhat useful for this but that won't be enough to keep Twitter afloat. Individual users don't have a reason to post on there in comparison to the other platforms and because Twitter is now public, they need period over period growth or the money starts bleeding. I definitely see the writing on the wall that their days are numbered.
nice post my friend, many thanks for sharing
@elowin got you a $1.98 @minnowbooster upgoat, nice! (Image: pixabay.com)
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