SCANETCHAIN PROJECT (ICO 2018)-THE FIRST COLLABORATIVE SOCIAL MEDIA FOR LOCAL BUSINESSES

dprince2281 (5)in #dprince2281 • 6 years ago

INTRODUCTION:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

In 2014, over 80% of business executives identified social media as an integral part of their business Business retailers have seen 133% increases in their revenues from social media marketing.

In reference with the motion of this article, Today, I will be presenting you a particular undisputed project called: SCANETCHAIN

WHAT IS SCANETCHAIN?

Scanetchain is a decentralized open platform where users can freely define and sell their contents and products for royalty and disclosure fee.It is structured to seamlessly bring together advertisements, products and contents to form an interlinked ecosystem of multiple platforms.
Scanetchain uses augmented reality (AR) technology to ensure interoperability of advertising, shopping, contents, social networking services in both online and offline setting, without a glitch in transition.
Scanetchain offers a user-friendly interface by reserving a separate Off-chain area for faster transactions, enhanced editing and deleting functionality while the On-chain counterpart is dedicated for the decentralization within the blockchain network.

ABOUT SCANETCHAIN

Scanetchain is an AR Dapp based on NEM platform. Using AR technology, Scanetchain digitally identifies all products, brands, and images around us both online and offline. By assigning a scannable marker to each object, users can scan items of physical objects with their smartphone camera without additional equipment or requirements and instantly access the paired Blockchain-based online platform. These features make it easy for users to search, purchase, and advertise with a simple scan, and they are essential to expanding the commercialized blockchain platform. AR contents are provided to the users using data streaming methods based on the cloud server. It is a technology that offers content streaming from the AR App like YouTube. AR Streaming allows fast pro-cessing itself. Also, it utilizes the AR camera module which is developed to work with AR streamed data. This Technology enables quicker and more precise AR scan of markers and allows recognition of 3D objects as well as specific images. Scanetchain is a Hybrid-blockchain composed of On-chain and Off-chain. As a blockchain designed for commercialization, It sustains both PROs of the blockchain and existing systems. Moreover, this will lead all commercialized blockchains for the next generation.

Scanetchain provides a compelling yet simple API to connect existing industries into the blockchain based on NEM Foundation blockchain technologies.

SCANETCHAIN FEATURES

AR blockchain designed for commercialization services:The beauty of the Scanetchain is that they contain the services they use and need daily in their daily lives. Social networking, shopping, advertising, and content services are all implemented as a blockchain platform and uses cryptocurrency as currency. “All you need is your Smartphone.” Not only do companies advertise their advertisements online, but they also use the AR advertising system, where their products and brands, both in and out of the offline world, become ad banners. Users receive rewards with tokens by viewing advertisements displayed online, and tokens are also provided by viewing advertisements played through AR scans of specific brands. Advertising banners are an overwhelming expansion of the advertising space where everything from online to real-world offline brand logos and merchandise becomes advertising banners. It is the world's first on-line interlocking three-dimensional AR advertising system. This AR blockchain advertising system will be proposed and linked to all existing online advertising platforms and will expand swiftly by being offered as an API to partner companies. Users can immediately purchase all of the prominent merchandise around the locality with an AR scan, and they can shop quickly and conveniently by paying with an encrypted token. It is a revolution of shopping service that does not distinguish the online area. Scanetchain will offer an API form to existing online shopping mall partners who are suitable for each country in the world. AR shopping service will launch and expand in each nation. You can view ads and information about specific brands and products with a single AR scan. All of the brand logos and product information in the offline environment are connected to online contents through AR technology and will immediately appear on the smartphone in your hand. Users can combine their photos and videos in a pair and upload them as markers and matching data. When AR technology is applied, the matching video performs in real-time within an AR scan. Eventually, the marker itself become an AR video frame. The tokens collected as a reward for watching advertisements will help you to order AR frames. Scanetchain implemented as a commercialized AR blockchain platform contains all the necessary services for real life. Marker and matching data setting examples are transcribed in 4.3.1 Augmented Reality (AR) Dapp Scanetchain. The AR content registered with the user-defined marker image and matching data ensures perfect recognition. Markers serve as intermediaries between offline objects and online services.
Hybrid-blockchain:The Scanetchain is a Hybrid-blockchain model consisting of on/off chains uses both commercial AR social platforms and blockchain networks. The on-chain section that implements the inherent characteristics of the blockchain, and the offchain parts that users find inconvenient due to the aspects of the blockchain. It is the only blockchain model that enables users to modify contents of content and delete them and allow fast transactions.

Unique AR platform technology

Cloud-based AR streaming system:Most of the existing AR businesses have caused content to be downloaded to the user's smartphone, causing data charges and storage space problems. However, the scanetchain provides AR content to users in a cloud-based, data-streaming method. It is a technology that provides content streaming from AR App like YouTube. The service itself is fast and light. It also uses a sophisticated AR camera module that works with streaming data. The AR Camera enables the AR scan to work faster and more accurate, allowing recognition of not only specific images but also 3D objects. Recognition of objects and surrounding spatial structure is to match the entire real world to another virtual world with AR technology. It is the highest level system that can implement with AR technology.

Decentralized open market platform designed for users:Users can use block-chain technology only by using social networks without any knowledge of the blockchain system. From creating your account as if you were using an existing social network, all your everyday activities that upload your photos and videos, communicate with other users, view your ads, and buy things are hashed into blocks All transactions are recorded in the blockchain. Also, artificial intelligence (AI) image retrieval technology is used to prevent duplicate image registration when the user registers a marker image.

SCANETCHAIN ICO ANALYSIS

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