The Importance of Marketing in small and medium-sized companies to increase sales
Written by:Diomer Antonio Galán Rincón.
Bachelor's Degree.Public Accounting / MSc.Science of Higher Education.
Author: @dgalan,through Power Point 2010 tool, and using public domain image Pixabay
Since the beginning of time and the expansion of markets, man has felt the need to sell products and services in the best way, shortening time, obtaining profits and driving cost reduction. For this purpose, a series of alternatives oriented to make products known and encourage sales in order to have a perfect balance between income and expenses.
Under this perspective, marketing arises, in charge of projecting a better vision of products and services with the option to sell them and sow in the customers the qualities, properties and benefits of such articles or services, guaranteeing a greater income to the organizations. In this sense, the function of sales and marketing within the organizational context emerges as the fundamental pillar to achieve financial stability in companies.
Image taken from:Pixabay
According to Gutiérrez (2001), marketing "is a process that seeks to position the product in the mind of the buyer to achieve repetitive sales and market status. While the objective of sales is to present the offer to convince a specific customer. However, both concepts are linked in a communication process with the customer. "In other words, marketing and sales always go hand in hand because one depends on the other.
However, in recent years, the organizational world has faced a series of changes and transformations that have motivated to merge different areas of knowledge to create viable alternatives that allow to boost the company, maintain proper economic management and survive in times of crisis.
Image taken from:Pixabay
Nowadays marketing is an essential part of life, which can be seen in practically everything. Under this concept, marketing and Public Accounting are currently associated in order to guarantee an adequate financial management to organizations, providing market analysis, sales volume, critical points to develop for the increase of assets and cash flow and other economic indicators that allow visualizing the company as an integral factor where several factors converge.
For this reason, sales constitute the most transcendental and important action to maintain the operative process of the companies, promoting the income of cash and the increase of current assets. However, in recent years a large number of small and medium-sized companies have shown a significant reduction in sales volume.
This situation has been generated by a number of causes, among which the weak marketing strategies applied, the lack of information on relevant marketing aspects and hyperinflation stand out.
However, the problem is evident despite the fact that marketing is considered a vital tool for companies, especially because it enhances the positioning and management of organizations, being the first letter of introduction that a company has.
In the same way, accounting sciences are closely linked to marketing because it is a science in charge of improving, analyzing and evaluating the economic and financial situation of companies, with the objective of satisfying the needs of customers but massifying the stability and profitability of organizations.
I hope you like my article and I would appreciate all your comments.
bibliographic reference:
Hi @dgalan.
A very interesting topic that you share with us in this opportunity, marketing plays an important role in any company with the purpose of helping to increase sales, therefore, it is very important to highlight what you express:
Totally agree with your opinion, thank you for sharing such a rich and educational content, many successes and greetings.
Greetings @rbalzan79, Nowadays it is not enough just to open a business or company if Marketing is not present it will be very difficult to be maintained over time.
Thank you very much for your comments
Greetings friend @dgalan marketing is currently the vital part of the industries to make massive sales of their products, most of these industries begin to advertise their new products until before the launch of the same, and everything they do in order to improve marketing and sales fast and in quantity of the same, to obtain higher profits.
Greetings @ chucho27, Very true your appreciation. Marketing is considered a vital tool for companies, especially because it enhances the positioning and management of organizations and helps them to grow faster.
Thank you very much for your comments