Hey Steemians,

This post is about a project we did a year ago for a new residential building in Astoria. We can’t show too many of the process images, which I really like, but what we can show is here in this post.

Graffiti House Logo from Weston Baker on Vimeo.

High-End Real Estate Meets Urban Art District

A New York City real estate company, AKI Development, asked us to come up with a branding concept, logo, marketing materials and build a website for a new high end residential property they were constructing in Astoria. The new building is in an area that is called the Welling Court Mural Project, where famous street artists from around the world come to paint the public walls, making the entire neighborhood like an outdoor art gallery. Our challenge was to come up with the branding and marketing solutions that situate a new high-end residential property in the heart of this new art district.

The Building as a Canvas

We created numerous logo iterations and branding directions for the name Graffiti House. The final design is a black wireframe of the residential building in perspective with a splash of paint behind. The logo was designed to be used in various ways over time and with different art pieces behind the building wireframe.

Ciao for now, Steemians.

- Weston (aka @design-guy)