DomRaider ICO Review

in #crypto9 years ago (edited)

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There's only 19 days remaining to purchase coins from the DomRaider ICO and with the tokens selling so fast with 422 million already sold it looks like the initial coin offering may finish early.
https://www.domraider.io/en/

What's DomRaider?

DomRaider are a French startup that is creating an open-sourced blockchain dedicated to decentralizing auctions. They're aiming to provide a new solution for all different types of different auctions. Anyone from Live auctioneers to those providing delivery services will be able to join the new network to offer their services.
DomRaider currently specializes in domain drop catching.

How does drop catching work?

When a domain name is registered the buyer is given the option of how long they'd like to register it for, ranging from anything from 1-10 years. Most popular domain registrars would make many attempts to remind their customer of the domain expiration date, despite this many web-masters still accidentally let valuable domain names expire.
When a domain expires it can be re-registered for the standard registration price which is normally just around $10.

Many of these domain names are worthless but according to DomRaider there's around 100,000 domains per day that are worth registering.
The first person to re-register the domain name becomes the new owner, this process is normally done by bots in a few 100ths of a second, making it close to impossible for an individual person to register a popular domain fast enough so when somebody has their eyes set on a domain name they'll pay to use a drop catching service also known as 'domain sniping' or 'backorder'.
DomRaider automates the backorder process whilst following the rules of each domain registrar and simplifies the acquisition process into 3 simple steps for the end user.

Why do people want expired domains?

  • Rarity: There's obviously only a certain amount of short one word domains that you can have on popular TLD extensions. These are very popular, for example a company selling holidays would love to own 'holidays.com'.

  • SEO: Domains that have a lot of powerful backlinks pointing to them from other websites that have a huge search engine optimization benefit in the eyes of Google and other popular search engines. These types of domains can be bought to use as a companies main website or used as secondary websites to point links back to their main website to boost their SEO.

  • Traffic: Popular domain names will often come with a lot of traffic when they're restored with visitors coming from existing links,bookmarks or from the site regaining its position in search engines.

How much are domain names worth?

Some of the amounts paid for domains in the past has been staggering:

  • Business.com was purchased for $345 million
  • Hotels.com purchased for $11 million.
  • Just this year Fly.com was purchased for over 2 million dollars.

A large number of transactions in the secondary domain market go unrecorded due to them often including non disclosure agreements but the market still has around 500 million dollars of sales with the real figure estimated to be 5 times higher.

How does DomRaider work today?

The company was founded in France by Tristan Colombet in 2013, Tristan is a successful French Entrepreneur who founded his first company, prize.com, when he was just 18 years old. Prize.com went on to achieve a growth of 6,577% in 5 years and employed 150 people with a turnover of 13.7 million euros.
domraider team.jpg

DR claim to offer the best possible service for reserving dropped domain names.
Each domain is qualified by their team to provide the best criteria for customers to analyze its value.
DomRaider has grown from a team of 10 to having 30 employees within the last 12 months and now have their own offices in Montreal and London.
They've already processed over 20,000 transactions and cover more domain name extensions than any other drop catching service in the world.

What are the problems with the current auction system?

The domain name industry is extremely centralized due to ICANN's control of the DNS root.
Currently all of the online auction platforms are based on centralized operation. This means all of the platforms share the same limitations:

  • Bidders have no way of verifying the authenticity of other bidders in the auctions.

  • Every customer needs to use each auction platform separately for registration meaning that they'll need to register with many different websites and keep track of all their different accounts.

  • Each auction system has its own different auction interface because there's no standard system for them to all use. This has brought down the standard of online auctions over all, many don't even have their own apps.

How can blockchain technology improve DomRaider and the auction ecosystem?

DomRaider are planning on launching decentralized platform dedicated to live management of any worldwide auction, whether on or offline.
They plan to establish an ecosystem that is open to all to allow anyone to sell,bid or organize their own auction.

  • Every auction will be transparent with all bids publicly recorded on the blockchain.

  • The client will be able to participate in auctions run by different organizations from the same simple interface.

  • The new blockchain technology will make all auctions incredibly fast with each new high bid validated in less than a single second.

  • The new technical consensus mechanism will mean that transaction costs can be kept very low based on new tokens.

Roadmap

DomRaider are aiming to have their new platform created by December 2017 with integration of their domain service by February 2018. By April 2018 they'll have their partners program launched aimed at auction professionals.

roadmap.png

The DRT Token

The DRT token will be used to open credit within the DR auction platform. This will make platform use easy and ensure that all customers are serious, any user who fails to make payment after winning an auction will lose their deposit and receive a negative reputation score that could exclude them from future sales.

How can you receive DRT tokens?

  • An auction seller will be able to choose to receive DRT tokens rather than fiat currency.

  • An auction organizer can set the commission rate that they wish to deduct from the final sales price.

  • An intermediary can receive tokens when the organized has allowed when the winning bidder goes through them.

  • Service providers can earn tokens by providing a complimentary service and receive payment in DRTs.

How to spend DRT tokens

The main way to spend DRT tokens is by winning bids for auctions where the organizer requires a security deposit. The deposit is then distributed between the organizer and intermediary at the end of the auction.

DomRaider token sale details

The pre sale was launched on the 16th of August and ran until the 11th of September with over 262 million tokens being sold.
The official ICO launched on the 12th of September and is scheduled to end on the 11th of September. The price per token is set at 0.10 Euros and the DomRaider website is currently showing 422 million of total token sales.
Any unsold tokens will be purchased by DomRaider's shareholders, thus making the ICO a guaranteed sale.
dom raider ico details.jpg

DRT Token availablity

The tokens will be distributed within 7 days of the end of the initial sale, on the 18th of October at the latest.
20% of the tokens distributed for free to stakeholders will be immediately usable. The remaining 80% will be slowly released at a rate of 10% per month.
The tokens held in reserve by DomRaider will be locked at 90% and slowly released at a rate of 5% per month.

Use of the ICO funds

DomRaider will use the profits from the token sale to:

  • Grow their business.

  • Development of the blockchain dedicated to auctions.

  • The acquisition of stakes in strategic targets to develop the use of the network.

Key points

  • Total tokens created: 1,000,000,000
  • 35% of tokens sold during ICO
  • 15% distributed to stakeholders
  • 50% held in reserve
  • 0.10 Euros sale price
  • Guaranteed sale: Any unsold tokens will be purchased by DomRaider shareholders
  • Type of token: ERC20

Conclusion

Unlike many of the current ICO's on offer DomRaider is a real company that's already trading with a successful sales history.
With the tokens selling out so fast it looks set to be a sound investment whether for the long or short term.

Anyone wanting to purchase tokens needs to register at the official website: https://www.domraider.io/en/
Check out the full whitepaper here: https://s3-eu-west-1.amazonaws.com/domraider/domraider/DomRaider+ICO+Whitepaper+EN.pdf

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